James Finn (pictured) has been named Executive Vice-President and Head of Marketing for FoxNext, the recently-created division that works across both Twentieth Century Fox Film and Fox Networks Group.
FoxNext is driving Fox’s push to commercialise “next-generation entertainment experiences” including location-based-entertainment. The division comprises FoxNext Games, FoxNext Destinations and FoxNext VR Studio.
Finn will continue in his position as Executive Vice-President and Co-Head of Marketing for Twentieth Century Fox Home Entertainment. In his new role, however, he will develop campaigns across VR, AR, gaming and interactive experiences. Finn will also continue oversight of marketing projects for the Fox Innovation Lab. He reports to both Salil Mehta, FoxNext President, and Keith Feldman, President of Twentieth Century Fox Home Entertainment.
“FoxNext is focused on developing industry leading interactive experiences and enabling storytellers to bring audiences closer to characters and deeper into their favourite storylines than ever before,” says Mehta. “James brings a keen understanding of consumer behaviour, strong media savvy and extensive relationships that enhance our ability to remain at the forefront of technology and entertainment.”
James Finn is a 17-year veteran of Fox, having worked across Twentieth Century Fox Film in theatrical, Fox Searchlight and Home Entertainment.
Image courtesy Twentieth Century Fox Home Entertainment