RocketRez, the all-in-one POS for tours and attractions, has integrated its Web Engine into the booking process for Xtreme Xperience, helping the business to provide a clean, guided buying experience for its customers.
This popular Chicago-based company is on a mission to put anyone in the driver’s seat of their dream supercar, with a fleet of more than 30 to choose from, including Lamborghinis, Ferraris, McLarens. Xtreme Xperience tours to over 35 cities across the US, giving people the chance to drive a 700-horsepower vehicle on a professional racetrack.
“If we can find a way to take those posters off the wall, get those dreams out of your head and make them a reality – then why not? Let’s make this thing possible,” says Xtreme Xperience Founder & CEO, Adam Olalde.
Olalde has created a winning formula for his business, transforming it from a rental-based model to something more in line with the rapidly expanding experience economy – giving car enthusiasts a chance to live their dreams and experience supercars as they should be experienced – on the racetrack. Building on the success of this model, the company has now expanded to more locations across the country.
A strong marketing strategy
Xtreme Xperience’s content strategy builds on the fact that cars are an important part of American Culture and it allows ordinary people access to cars that very few would ever have the chance to own. Its social media makes it clear – no matter what walk of life you come from, you can have a memorable experience with the car of your dreams.
The company’s winning marketing strategy includes using exciting visual content and putting themselves in the shoes of their customers. As the team continues to think big, Xtreme Xperience is expanding to offer guided tours, naming the new Program OPEN ROAD. There, guests will be able to experience world-class supercars on some of the best roads around the country.
“I refuse to stop pushing our organization to move fast,” says Olalde. “Fast is what’s important because fast is where you learn. If you slow down, you may miss what your customer wants next.”
RocketRez Web Engine
Xtreme Xperience offers a diverse suite of products including nine different cars, a pit pass, photo and video options and branded merchandise. To support this, it requires an online booking engine with high-resolution imagery and a clear, guided buying experience. It is vital that the company’s customers can feel the excitement as they learn more about the options.
The RocketRez Web Engine powers this streamlined booking process, with modular tools that support creative sales combinations and unlock more revenue streams for Xtreme Xperience.
RocketRez also recently worked with Fort Lauderdale Water Taxi to bring in contactless technology ahead of the annual Fort Lauderdale International Boat Show.