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Wanda Diversifies into Movie Merchandise with


Wanda’s purchase of Inc. in July is a strategic move to counteract the cooling down of China’s box office growth, and reflects consumers’ demand for genuine licensed merchandise.

Bloomberg Markets reports that Inc. sold 100 million yuan worth of “Warcraft” merchandise, and that the company is looking to sign agreements for other big names like “Star Wars, ” and “Minions”.

With a slow down in the growth of box office receipts, Wanda will be looking to predictions from Inc. that ancillary revenue including merchandise and streaming rights will could be 70 percent of movie-industry sales in as little as five years.

Rising incomes of China’s middle class movie goers is behind a rejection of counterfeit goods.  Affluent young brand-conscious consumers will pay a premium for the genuine article.  Also the increasing pace of big budget movies coming to Chinese screens is making it harder for pirates to keep up.

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Rachel Reed

Rachel Read

Rachel is Finance Director. She has a degree in engineering from Cambridge University and qualified as a Chartered Accountant at Deloittes in London. She worked in finance in industry for twenty years. She oversees our news and also manages our events.

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