Crowd Convert is a digital solutions provider transforming the way visitor attractions connect with their guests.
Blending cutting-edge digital tools with deep industry expertise, Crowd Convert delivers fully integrated solutions that power every stage of the guest journey, from ticket purchase to post-visit engagement.
Founded by industry expert Andy Povey and digital strategist Paul Marden, the business is rehumanising commerce by taking a guest-first approach and using smart, connected technology to help attractions sell more, do more and create genuinely meaningful experiences.
Meet The Crowd Convert Group
Merac
Previously known as K3 MStore, Merac is an integrated ticketing, retail and fundraising platform built specifically for attractions, museums and cultural destinations. It is a complete ecosystem designed to power every guest transaction, from admission to memberships, café sales to donations, giving venues a unified view of spend and behaviour across every touchpoint.
Rubber Cheese
Rubber Cheese is an award-winning digital agency that has been building remarkable websites for visitor attractions for over 20 years. Their work blends sleek, user-focused design with measurable commercial impact. Rubber Cheese doesn’t just create websites that look good, they craft digital spaces that convert. Through their bespoke services and platforms they enable attractions to personalise, optimise and meaningfully engage with audiences online.
Skip The Queue
Skip the Queue is a podcast for people working across the visitor attractions sector. Each episode brings candid conversations with inspiring industry leaders, from small independents to global brands, who share the wins, lessons and innovations shaping the sector. With over 100 episodes and 28k downloads, it’s a must-listen for anyone serious about elevating the guest experience.
Visitor Attraction Website Survey
Now in its fourth year, the Visitor Attraction Website Survey is the only benchmark dedicated solely to the attractions sector. Produced by Rubber Cheese, it reveals eye-opening insights into digital performance, from mobile usability and load speeds to checkout friction and conversion rates. It’s the go-to resource for marketers and decision-makers looking to sharpen their digital edge.
