Integrated Insight is a strategic consultancy firm, working with leading visitor attractions to optimise all aspects of the entertainment business.
Founded in 2009, the Integrated Insight team was built upon the experience of past Walt Disney Parks and Resorts executives, giving the firm a unique and robust perspective of revenue, data, pricing, and operational management.
This experience grounds everything Integrated Insight does, meaning that clients take away tried and true actionable advice that is based in reality. With knowledge of the attractions industry as part of the fabric that makes up the company, they work closely with clients to gain a personal understanding of their businesses, creating customised plans that to meet their goals.
Working with Industry Leaders
Integrated Insight serves a wide range of attraction and experience types, and has clients from leading operators in all areas.
- Theme Parks
- Water Parks
- Immersive Attractions
- Zoos and Aquariums
- Museums
- Heritage Sites
- Sport Facilities
- Resorts
- Cruise lines and more
A Holistic Approach
Integrated Insight offers end to end consultancy for clients. This covers everything from new business strategy, to business optimisation, to research and consumer insights.
New Business Strategy
Integrated Insight has a finger on the pulse of the attractions industry, giving the team comprehensive understanding of the market conditions, potential competitors, and the latest sector developments. Using this knowledge allows them to create strategies for new clients that minimise risk and maximise impact. Services they offer include capacity planning that considers consumer demand, key market concept testing, risk accessed financial feasibility studies, and cutting edge simulation modelling that provides insights into how guest will experience your space.
Business Optimisation
If you are an established attraction, Integrated Insight can work with you to find ways to optimise your business, increasing both profits and efficiency. To do this, they make innovative recommendations across a range of disciplines such as pricing, workforce management, marketing, operations, and revenue optimisation.
Research and Consumer Insights
At the heart of all informed decision making in the attractions industry are the wants and needs of visitors. To understand them better, Integrated Insight provides clients with many different solutions based on individual needs. Segmentation Studies, Customer Satisfaction Research, Brand Tracking, and Visitation Studies are just some of the options that Integrated Insight can employ to bring your business closer to your end user.
