Deathcell: Magenta, a new immersive horror experience, is coming to a secret location in Hackney Wick, London this summer.
Open for a limited run between 23 and 31 August, the new escape room-style attraction from R Space Productions is billed as terrifyingly intense and theatrically cinematic.
Deathcell: Magenta is a 60-minute experience that combines immersive theatre, puzzle solving and various horror elements.
According to a press release, Deathcell is a “formidable institution of abused government power” and a prison of puzzles, punishment and paranoia.
Escape room-style horror
“In this modern dystopia, inmates are treated as players in a political prison, fighting for survival and subject to pained puzzles where choice is a weapon of fate. You must select to survive,” says R Space Productions. As for Magenta, the character is described as a twisted tinkerer of trials.
Steph Ricketts, founder and managing director of R Space Productions, said the new show is the company’s “most daring venture to date”.
“By blending elements of cinema, immersive theatre, escape room puzzles, and the thrill of horror, we’re pushing boundaries and crafting new forms of escapism with compelling storytelling.”
Liam McClean, head of marketing and sales at R Space Productions, added: “This experience is like nothing you’ve seen before. We’ve created something unique, innovative and next-level scary.
Trend for recreational fear
“Deathcell: Magenta is one-of-a-kind, and I can’t wait to hear the screams of pure terror and excitement.”
One of blooloop’s top trends for this year, horror experiences are intrinsically immersive. In Las Vegas, Area15 will soon be home to a year-round attraction inspired by Universal’s Halloween Horror Nights.
John Murdy, creative director and executive producer of Halloween Horror Nights at Universal Studios Hollywood, said the trend for recreational fear is “an adrenaline thing”.
He told blooloop: “It’s high thrills. We’ll just stand at the exit of one of our haunted houses and just watch what happens. It’s a great way to experience how your guests are enjoying the experience.”
Image courtesy of R Space Productions
