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New chocolate experience in the works for Tasmania’s Cadbury factory

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chocolate experience tasmania

New attraction would be “the greatest thing to happen to tourism since Mona

Tasmania could soon house a A$100 million chocolate experience with the world’s largest chocolate fountain at the Cadbury factory north of Hobart.

The delicious destination is the brainchild of tourism industry veteran Simon Currant and has been in the works for around 15 years, Pulse Tasmania reports.

In addition to the enormous chocolate fountain, the new attraction would include a 3D time tunnel, themed electric ferries, a chocolate emporium, and a make-your-own chocolate bar experience.

Tasmanian premier Jeremy Rockliff said that if re-elected, his Liberal government would deliver “the greatest thing to happen to tourism since Mona [Museum of Old and New Art]”.

“We talk a lot about the cultural and economic lift of the Mona effect, but it’s important that we keep investing, growing, changing and giving visitors even more reasons to visit Tasmania and spend their money in our cities and regions,” Rockliff said.

“This will rewrite the ‘must-see’ list for every visitor that comes to Tasmania. Hug a Tassie devil, sip wine on Wineglass, stroll Salamanca, climb Cradle and cap that all off with the sweetest experience of them all at the chocolate experience at Cadbury.”

The project is expected to be finished by 2026. It is predicted to boost the Tasmanian tourism economy by $120m every year.

World’s largest chocolate fountain

“We are continuing our strong backing of our tourism industry to ensure that our visitors stay longer, see more of our state and spend more while they are here, supporting local businesses and jobs right across Tasmania,” Rockliff added.

In the UK, Cadbury World is introducing a new ride called Cadbury Chocolate Quest as part of Merlin Entertainments’ £8 million investment into the visitor attraction.

Merlin will also enhance Cadbury World’s chocolate-making zone, revamp the Bournville Experience, and upgrade Advertising Avenue.

Image courtesy of Jeremy Rockliff’s office/Facebook

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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