Immersive stories

Immersive experiences at Hard Rock: John Wick and more

Following its recent themed experiences celebrating the latest instalment in the John Wick franchise, we explore the chain's IP & LBE strategies

18th Apr 2023 Brand experiences

Immersive trends in the attractions industry for 2023

Attractions are developing the most innovative and immersive guest experiences possible

22nd Mar 2023 Visitor experience

Creating immersive new experiences at Santa Ana Zoo

The California zoo has begun work on a $70 million master plan, reimagining a number of habitats

8th Mar 2023 Zoos

Immersive theatre in attractions: the creative whys and operational hows 

Ahead of a discussion on the topic at IAAPA Expo 2022, we explore how theatre can elevate visitor experiences and make them more engaging

8th Nov 2022 LBE

Moongate Design Studio: reimagining immersive experiences

Blooloop chats to former USJ team members Sol Song & David Newman to find out what makes their new venture unique

9th Sep 2022 Attractions business

Boom: Battle Bars & the trend for competitive socialising

Axe throwing and cocktails? Richard Beese introduces Boom: Battle Bars.

9th Mar 2021 Competitive socialising

Meow Wolf continues to create under new leadership

Blooloop speaks to new co-CEOs Ali Rubinstein, Carl Christensen and Jim Ward.

2nd Mar 2021 Artainment