The San Francisco Museum of Modern Art (SFMOMA) has hosted a shared Augmented Reality (AR) experience in partnership with Ubiquity6.
100 visitors to the museum were given iPhones loaded with new multiplayer augmented reality software.
Guests could use the phones’ cameras to explore the art of Rene Magritte in a unique way, powered by AR.
The artist’s bizarre universe came to life, with the tech creating apples, pipes and bowler hats for others to find as they went along.
Anjney Midha, CEO of Ubiquity6, said: “Last Thursday we successfully hosted what I believe is the single largest shared, real time AR experience ever attempted, when hundreds of people at the SFMOMA were able to collectively launch an AR website authored by our tools, edit the same space using their own phones, and experience the works of Rene Magritte in a way that hasn’t been possible until now.
“With these building blocks in place, we’re excited to begin rolling out shared, ubiquitous AR globally, and can’t wait to see what people make.”
Chad Coerver, SFMOMA’s chief content officer, told NBC: “In certain ways, Magritte was predicting AR and VR 60 to 70 years before they began to exist.”
“Our job is to make as many people as possible feel that modern art is relevant to their lives. Play and games and digital experiences are all just part of a portfolio of experiences we offer that help get them there.”
It’s not the museum’s first foray into the world of tech. Last year, SFMOMA created a new service that allows people to access art via text messages with the new Send Me SFMOMA sms requests.
The San Francisco Museum of Modern Art has a collection of over 33,000 works of painting, sculpture, photography, architecture, design, and media arts. The museum is one of the largest in the United States.
Image Courtesy Ubiquity6