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Digital Projection brings Japanese culture to life at Kadokawa

Company lights up culture museum to project traditional Japanese life

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Danny Rose Studio Kadokawa Culture Museum

Digital Projection, a specialist in LED laser projectors, has seen its products installed at a high-tech installation in Tokorozawa, Japan.

Danny Rose, an award-winning multidisciplinary art collective, has used over thirty Digital Projection E-Vision Laser 10K projectors to illuminate the interior of the Kadokawa Culture Museum, as part of the “Spirit of Japan” art exhibition.

The group previously produced a French exhibition entitled “Dreamed Japan – Images of the Floating World”, attracting over two million visitors, and as a result of its popularity, this has been reimagined for Kadokawa.

Spirit of Japan translates as Ukiyo-e Theatre, with the ‘ukiyo-e’ being small works of art created from the 17th -19th century which depicted Japanese daily life. These pieces have since gained popularity in the Western world, contributing to the impressionism art movement.

Danny Rose Studio Spirit of Japan

Reflection of culture

Museum visitors will be immersed with colourful fans, bright lanterns and cherry blossoms flowing in the wind, with the exhibition recreating the nostalgia of the past with the latest in projection technology.

To meet the scale of the installation, the venue was divided into three sections to enable 360-degree projection across all the surfaces. Ground projection and cylinder projection mapping also help create a fully immersive experience.

Digital Projection Japan’s Aaron Hsu says “Because of the exhibition hall’s ceiling height limitation, the ground projection required more projectors to successfully display the entire image – we needed a creative solution to achieve this. Whereas traditionally you would point projectors downwards to the floor, we actually pointed them up but used the UST periscope lens, thus giving us the extra height and coverage.”

Digital Projection Danny Rose Japan

Blending the elements

The E-Vision Laser 10K projectors provided by Digital Projection give up to 20,000 hours of stable, reliable light. For an exhibition covering such a vast space, each unit features built-in edge-blending capabilities, to create seamless images from multiple projectors.

Mark Wadsworth at Digital Projection adds “For an exhibition of this scale and complexity, it’s imperative that technology suits the end goal. This art exhibition requires 360-degree visuals, which involves a huge amount of edge blending without compromising on the quality of the image.

“The exhibition looks incredible, we are really proud to be a part of such a visually impressive project – it just goes to show what the E-Vision lasers are capable of.”

Spirit of Japan exhibition, which immerses visitors into Japan’s many traditions, continues until spring 2022.

Digital Projection also worked on Japanese artist Ryoji Ikeda‘s data-verse exhibition series at 180 Studios in London this year, exploring the intricate details and science of the solar system.

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Adam Whittaker blooloop

Adam Whittaker

Adam is Marketing Manager and looks after blooloop’s communications. He studied Marketing and Advertising Management at Leeds Beckett University. You can usually find him appreciating art deco architecture, by a seaside resort, or on a theme park roller coaster.

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