Digital Visitor to oversee Google Advertising for the Science Museum

Digital Visitor, a leader in digital strategy and PR, has announced that is has been appointed by the Science Museum Group to oversee its Google Advertising.

Digital Visitor is proud to be collaborating with one of the world’s leading museum groups. The Science Museum Group is a collection of five museums, focusing on the history and contemporary practice of science. This includes medicine, technology, industry and media. Together, the museums attract over five million visitors every year.

The Science Museum Group intends to raise the profile of the museums in the group. By collaborating with Digital Visitor, it hopes to reach new audiences and highlight upcoming exhibitions.

Getting the best from digital marketing

“We are delighted to have appointed Digital Visitor to oversee our Google Advertising,” says Peter Dickinson, Director of Communications at the Science Museum Group. “Digital Visitor clearly demonstrated to us that they not only know how to get the best from digital marketing, they also completely understand the museum and attraction industry and have great experience from both client and agency side. We are really looking forward to working with them.”

Digital Visitor will use the Google Advertising Network to ensure more people are aware of the group’s offering. This will, in turn, drive ticket sales amongst key audiences. The project will include maximising the Google Grant advertising and making full use of this opportunity.

Digital Visitor Co-Founder, Simon Jones, commented “The Science Museum Group is the first client that we have won since being appointed as an official provider in the DCMS tender process. My history with the Science Museum goes back to when I was involved in the IMAX film work and I am absolutely delighted to be working with some of the most iconic museums in the country.”

The Science Museum Group joins several leading UK attractions working with Digital Visitor, including Royal Museums Greenwich, The Silverstone Experience and BAi360.