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Las Vegas Reinventing Gambling to Target Millennials with Gaming Consoles at New e-Sports Arena

Gaming Consoles Target Millennials at New Las Vegas e-Sports Arena

A new e-sports arena in Las Vegas is aiming to attract millennials by installing dozens of video gaming consoles.

According to CNBC, the city is having to reinvent itself to attract the 15-34 year olds who are less interested in conventional gambling.

Wiring the facility has required over 3 miles of CAT cable.

Athletes competing in a tournament at the arena will take their place on a podium equipped with game consoles and monitors.

The 15,000-square-foot e-sports venue is also planning to host competitive video game tournaments.

Its many internet ports promise speeds of one-gigabit. Casual gamers and other members of the public will be able to access the technology when no tournaments are in progress.

The arena has been built on a site previously occupied by movie theatres and a nightclub. The venue is close to downtown hotel-casinos. It has the capacity for 200 people in stadium-style seating overlooking the main stage. Hundreds more can be accommodated in another hall decked out with screens showing the live competition.

With more reliable internet speeds and fast-evolving technology, e-sports is now a legitimate sector.

In fact, it is estimated that 323 million people watched e-sports in 2016. The global audience is expected to grow to 385 million this year.

Las Vegas casinos are increasingly investing in amenities to attract hard-to-reach millennials. These include offerings such as pool, air hockey and e-gaming lounges.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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