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Smeetz doubles customer portfolio in home country during COVID-19

New clients including The Crocky Trail have come on board


Smeetz, a provider of smart all-in-one ticketing software for leisure and cultural attractions, has announced that it reached a big milestone during the global pandemic, having welcomed several new clients on board and doubling its customer base in the UK.

The company, which was founded in 2017, offers an all-in-one ticketing and dynamic pricing solution based on AI, created for the visitor attractions and tourism industry. This allows operators to launch products quicker and boost revenue by selling memberships, dynamic packages, merchandising, add-ons and more, as well as just tickets.

BookingWidget smeetz

Smeetz boosts revenue at two UK attractions

Smeetz is aiming to become an international leader in ticketing and dynamic pricing for leisure and cultural activities, starting by conquering the UK market. In May 2021 it welcomed The Crocky Trail, an award-winning family fun playground in Cheshire, UK, as a new client. Soon after, the attraction’s younger sister, The Habberley Trail in Worcestershire also came on board.

“With Smeetz, we managed to set up our online ticketing in the record time of 2 weeks,” says Rob Kirkwood of The Crocky Trail.

“The integrated marketing tools help us reach a much wider audience and track prospects during the customer journey. We linked the FB pixel to our Smeetz booking widget and we are able to know exactly what communication strategy works best and how to optimise it. Result? Our sales have gone through the roof since using Smeetz!”

The company’s solution helps operators to reach more customers by distributing their offers on multi-channels, simply by selling on their website with its booking widget, as well as on the most popular OTAs, like Expedia, Viator, Musement, etc., and through resellers. Smeetz currently works with several well-known institutions and tourism players in Switzerland and the UK, helping them to increase sales, optimise occupancy rates and automate pricing strategies.

Optimising pricing and revenue

Smeetz’ vision is driven by the fact that “unlike hotels and airlines, leisure and tourism providers do not have an integrated solution to optimise pricing during peaks and lows and suffer a significant loss of income without even realising it”, says Alexandre Martin, CEO and co-founder.  

With its automated dynamic pricing solution, the company enables its customers to increase their revenue by 5% to 15%, even with capacity restrictions. In fact, as well as optimising revenue, bringing in dynamic pricing strategies can also optimise attendance by spreading visitors during peaks and lows.

Smeetz will be exhibiting at IAAPA Expo Europe 2021, which takes place in Barcelona from 27 – 30 September 2021 and the team will also be attending SITEM (International Trade Show for Museums and Exhibitions) from 14 -16 September 2021 in Paris.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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