Seattle Aquarium has gone live with a successful launch of ACME Technologies’ visitor engagement platform.
The Aquarium has transitioned their membership and visitor services workflows as well as their online admission sales to the single, unified ACME platform. General Admission Ticket Sales, Membership Sales and CityPASS Booklet Sales are now integrated into the fully managed cloud-based, mobile-oriented solution.
ACME Technologies was engaged by Seattle Aquarium in Spring 2017 to provide an enterprise visitation management platform with services launching in June 2017.
The Aquarium utilized a web-based ticketing system for advance purchase ticket sales, and a separate on-premise ticketing system for onsite admissions. The two systems did not integrate and required separate business processes for sales and reporting. Additionally, all online membership sales were completed in a different web solution, which required data to be imported into the on-premise system to allow for member lookup and discounting to be applied at the Point of Sale.
The ACME platform was selected to replace the online and on-premise ticketing system with a single platform for managing sales of admissions tickets, public programs, and membership. The Membership program is managed in The Raiser’s Edge and integration was a key requirement for the solution.
The Aquarium launched online ticketing services on June 1, 2017 and onsite Admissions sales began one week later. One month after launch, the Admissions and Membership departments at the Seattle Aquarium are operating during their peak visitation season with a new ticketing platform and two-way integration with The Raiser’s Edge. The Aquarium now has all admissions sales in a single system, with ticket sales online and at the Admissions point-of-sale.
Online sales through ACME’s B2C platform include admission tickets, public programs, and membership. Advance ticket purchases and CityPass vouchers are scanned for rapid entry, using ACME’s Access Control application.
ACME continues to work with the Seattle Aquarium, currently planning Phase 2 to transition the Education department’s group bookings onto the ACME platform. Phase 2 begins in July 2017 and is expected to be completed within approximately 2 months.
ACME’s platform for cultural attractions integrates seamlessly with third-party applications and CRM solutions – with all hardware, updates, and live support included.
Seattle Aquarium is ACME’s first aquarium client from it’s 40 museum, gardens, historic sites, winery, clients, including cultural institution veterans Detroit Institute of Arts, Fine Arts Museum of San Francisco, and MoMA.
ACME will be attending the AZA conference in September 2017.
Image: Seattle Aquarium