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Alcorn McBride Provide Audio Visual Technology for High Roller, Las Vegas


Alcorn McBride, the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, has provided audio visual technology for the High Roller, the world’s tallest observation wheel, in Las Vegas.

Commenting on the project, Kevin M. Ruud, a consultant with Design Horizons who served as the design engineer and programmer for the High Roller, said, “It was a challenge to work with a system spread over a 550-foot tall wheel and a 30-minute ride.  It took a lot of rides for us to get all the cues and programming worked out.  The programming was especially complex with 28 different timelines for the cabins running simultaneously. We knew the only gear that could handle this accurately and reliably was Alcorn McBride.

“I’ve had experience with Alcorn McBride products and have found them to be reliable and cost effective – just what we needed for the High Roller and the LINQ.  The people at Alcorn are always great to work with, too.  They’re always available and more than willing to help.”

Pre-ride building

Two Alcorn McBride A/V Binloop HD units feed monitors throughout the facility.  In the security area, five consecutive portrait-mode monitors show the narrator’s image locked together and interacting with five different feeds of himself.  In the reception and bar areas sets of monitors feature graphics and pricing for the ride.  A photo area allows visitors to get their pictures taken with the wheel.

The departure concourse

A 270 degree curved screen measuring 121 x 13 feet with six video projectors display a giant, edge-blended image across the screen review the experience.  Moving lights enhance the space and a 12-channel plus subwoofer sound system delivers the audio.  An additional screen is over the ride entrance that leads out to the platform.  All of the imagery and audio are run from Alcorn McBride V16 Pro and LightCue Pro systems.


Each cabin on the High Roller has a dedicated V16 Pro and A/V Binloop HD, which feeds eight monitors wrapped above the windows of the cabin, displaying content relevant to the position of the wheel at that moment.  Dedicated AM4 units in each cabin play background music and announcements.  All 28 cabins talk back to another V16 Pro on the platform that sends information to each cabin when the wheel is rotating.


After the High Roller ride, visitors stroll along the quarter-mile LINQ, which features a sound system along its entire length.  A V16 Pro runs the time-of-day routines, sets levels and adjusts music types.  Announcements are run through an AM4, controlled by the V16 Pro.


The Hettema Group: Created the content and designed the wheel, cabins and the building entry.
National Technology Associates: Installation.
Leitner-Poma of America, Inc. : Building cabins and cells.
Bombard Electric: Building wiring.

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