Charlton Athletic FC will implement Green 4’s complete and joined up, Go Sports solution on a phased basis starting with Ticketing for the 2015/16 season.
As a longstanding Green 4 CRM and eMarketing customer, Charlton will be extending the single platform solution to include Ticketing, Retail, Loyalty and Access Control in conjunction with Teamcard. Charlton are undertaking a long term investment in the clubs technology infrastructure that will streamline administrative processes and improve their relationship with fans.
Operations Manager Tony Keohane highlights the importance of a proven and innovative technology platform. “This club strongly believes in the use of technology to enhance the relationship between the club and our loyal supporters. By integrating key touch points with the fan, such as ticket and retail purchases and streamlined stadium access we can dramatically improve the customer experience. Print at Home tickets, Mobile tickets and Membership Cards which improve the convenience to the customer. In return the club gathers amazing customer insight which allows us to be far more proactive and personal with our communication, while engaging new fans.”
Peter Oliver, Director of Green 4 added, “ We are delighted to welcome Charlton Athletic FC to the Green 4 family. Their vision to focus on the use of technology to engage with fans is entirely shared by Green 4, and we very much look forward to working with a partner where putting the customer at the centre of their organisation is the primary motivation. We look forward to helping both the club and its fans benefit from the insight our technology and marketing services will help deliver."
