Connect&GO, a leader in guest experience engineering and wearable RFID technology for events and attractions, has signed a three-year contract with a leading Canadian park in the Rocky Mountains.
The Alberta amusement park will use photo and video technology from Connect&GO at two of its most popular rides, the Vortex corkscrew rollercoaster and Timber Falls log flume ride.
Calaway Park’s marketing and guest services manager Chelsea Barteaux says: “Connect&GO’s photo system has been an important addition to our ride experience and the memories that guests create with us. It is a great marketing tool and makes it easy for our guests to share those memories in a tangible form with friends and family.”
Calaway Park is an award-winning destination that presents a range of rides, attractions and live entertainment options for the whole family. Since its 1982 opening, the park has expanded to offer more than thirty-two rides, restaurants and cafes, a selection of midway games and other attractions including a water playground and 3D Cinema.
As Western Canada’s largest attraction of its type, Calaway Park operates a hundred-day summer season between May and October each year.
Capturing smiles
With Connect&GO’s platform, Calaway Park is able to turn each ride into an opportunity for additional revenue through high-speed ride photography, videography, roaming photos and photo kiosks.
Photos are continuously edited and displayed for riders as they exit, with branded photos available that can be printed onsite. Within a few minutes, guests can have their own copy within a souvenir frame, keychain or seasonal products such as a snowball, with digital copies also available to guests by using QR codes.
The advanced ride technology used for Connect&GO’s video services was developed over the course of two decades by 3db, a company acquired by Connect&GO in 2021.
The platform is now used by amusement and theme parks across North America and Europe, with more than 1,500 installations around the world, such as Calaway Park, which has utilised this since 2009.
CEO of Connect&GO, Dominic Gagnon, says: “The ability to share and preserve memories is such a key part of the guest experience at theme parks today, and an amazing revenue-generating tool. We are proud to provide Calaway Park with high-quality ride photos that their guests can easily purchase and share.”
Connect&GO recently launched a new company website containing updated product information, industry blogs and customer success stories.
