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Immotion double deal with Leke VR powers expansion into US market

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Immotion Group has done the double with Beijing LEKE VR Technology Co., Ltd., extending its exclusive UK distribution agreement and signing a new deal for the USA.

Both agreements run until the end of December 2019, subject to meeting commercial targets in each market.

The deal gives Immotion Group the distribution rights to sell Leke VR’s motion platform hardware coupled with its own VR experiences on an exclusive basis. The company will now be able to push ahead with plans to extend its reach in the USA.

What’s more, Leke VR has agreed to make the VR experiences produced by Immotion Group available across its entire base of installed VR platforms in 30 countries. Current usage is understood to be around 1 million plays per month. That figure is expected to grow significantly. The intention is for Immotion to monetise the content on a pay-per-play basis.

vr star cinema pods virtual reality

Both companies ‘share the same vision’

“We are extremely pleased to have extended our exclusive relationship,” stated Martin Higginson, CEO of Immotion Group.

“We share the same vision with extremely complementary skills. Leke VR are, in our view, the market leaders in affordable VR motion platforms, whilst we believe Immotion is leading the way in immersive VR experiences. This unique combination, now available globally, will further propel both Immotion and Leke VR in their quest to lead the ‘out of home’ VR market.”

Evan He, CEO of Leke VR, added: “The quality of experiences produced by the Immotion team is way above anything we have seen to date. We are convinced our customers will love them. The combination of the Immotion Group’s VR content and our VR motion platforms will allow Leke to deliver an offering which is far superior to other affordable VR experiences available to consumers globally.”

In the UK, Immotion continues to expand at pace. The company has recently signed a deal with intu to provide retailtainment to visitors in four of its shopping centres.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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