A $100m, immersive entertainment experience that combines food, retail and live music is set to open at the Linq Hotel and Casino in Las Vegas in 2019.
The attraction, called Kind Heaven, is in development from a group that includes Miramax president Cary Granat, Star Wars visual effects pioneer Ed Jones, Lollapalooza founder and Jane’s Addiction frontman Perry Farrell and Caesars Entertainment.
Kind Heaven will cover approximately 9,300sqm over multiple stories and will combine RF technology, projection mapping, Hollywood-style storytelling and wearable tech to immerse visitors in a personalised experience.
The attraction will be based on southeast Asian culture and will include the best music, food, and fashion from the region. The soundscape will be created by Farrell, and the experience will include everything from back alleys to a forest temple and sanctuary.
“Lollapalooza forever changed the way fans experience live entertainment and Kind Heaven will take that to the next level, mesmerizing the audience through sights, sounds and deliciously exotic smells,” said Farrell. “Nothing like this has ever been attempted before. It’s going to be incredible.”
Visitors to Kind Heaven will take a virtual train from the entrance into a man-made version of southeast Asia. Level one will be a themed as a night market, based on those in Singapore, Thailand and Hong Kong. Assorted street foods will be available for purchase from vendors alongside a range of bars.
Some of the bars will have unique offerings, such as The Dispensary, which will sell “feelings”. According to a description from Caesars, guests “will tell the bartender how they feel or how they want to feel, and the bartender will create a mixture of alcohol and herbs based on their desire”.
The second level will have a forest theme and will include lost temples, cities, tree houses and lush vegetation. Jones described it as a “multi-sensory experience” that transport audiences to places they have never been.
“It is a new transitory experience and art form, not to mention a quantum leap forward from the traditional theme park experience,” he added.
On the third level guests will find The Sanctuary. Under construction above where the Vortex currently resides, the area will showcase a southeast Asian version of EDM.
Music is a big part of the project and it will include a performance area with a capacity of 1,000 guests. Farrell will curate a programme of more than 130 different artists from Asia to play the venue, along with supergroups he puts together.
Bob Morse, president of hospitality for Caesars Entertainment, said: “Kind Heaven has the potential to become a must-visit Las Vegas destination that will appeal to our global travelers and transform the streetscape at the Linq Promenade.”