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Guru riding high with new Palm Springs Aerial Tramway mobile tour

palm springs aerial tramway

Leading mobile technology company, Guru, has created a new tour for the Palm Springs Aerial Tramway.

guru mobile tour interfaceThe state-of-the-art mobile solution features GPS-mapping, wayfinding beacon technology, engaging audio tours, videos, and augmented reality features.

“Whether visitors are fascinated by Palm Springs wildlife, daring tales of rescue, or the mechanics behind the high-flying tramway, the mobile tour has something for every interest,” says Guru.

Palm Springs Aerial Tramway’s rich history is brought to life through cutting-edge augmented reality features. Using the mobile phone’s camera function, visitors get an up close view of Palm Springs’ characters, wildlife, and more.

Thanks to the latest in GPS and wayfinding technology, the mobile app can track visitors as they move across the site. When a visitor approaches a different area, relevant content will automatically pop up.

Users can also enjoy a behind-the-scenes look at the inner-workings of Palm Springs Aerial Tramway from the engine room to the cockpit of a helicopter, to under the tram itself. This is provided by video interviews and 360° photos, giving visitors a multi-layered understanding of the spectacular site.

App offers visitors numerous ways to engage with Palm Springs Aerial Tramway

Mindful of repeat visits, Guru has provided a ‘favourites’ function that allows users to save items they want to explore further later. With access to hours of content, the new app offers numerous ways to engage with Palm Springs Aerial Tramway.

What’s more, the attraction can ensure it stays top-of-mind with notifications and the event calendar. The app can send articles created by staff and advertise specific events, special offers and more.

In addition, Guru-powered data ensures that Palm Springs Aerial Tramway can access heatmaps, visitor demographics and engagement levels via an intuitive and comprehensive dashboard. The system provides both real-time metrics and monthly reports. What this delivers is a more nuanced understanding of visitor behaviour, enabling the attraction to optimise its marketing and acquisition efforts.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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