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Leading AV Company, Alcorn McBride Celebrates 30th Anniversary

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Leading manufacturer of show control, audio and video equipment for the theme park industry, Alcorn McBride is celebrating its 30th anniversary.

Founder and CEO, Steve Alcorn, got into the industry ‘by accident’ when he designed the control system for Epcot’s American Adventure.

Since then, technology has become increasingly complex with products containing 10, 000 or even 100, 000 virtual chips now becoming the norm.

“We’ve always been a hard-core product development company; that’s what distinguishes us from the competition, ” says Alcorn. “In themed entertainment, people tended to apply existing mass-market products to the industry, but we’ve always developed core technology from the chip level on up.”

But he admits that maintaining the Alcorn McBride’s approach of developing purpose-built products entirely in-house has “gotten a lot harder. The bar is constantly being raised.”

The latest technical challenge is to meet the growing demand for uncompressed ultra high-definition video:

“To play 4K and 8K video completely uncompressed involves extremely high bandwidth, multiple solid state drives and multiple cards locked together. Our A/V Binloop Uncompressed is becoming a best seller, ” reports Alcorn.

Recent projects include the Orlando Eye Pre-Show and “The Great Inka Road: Engineering an Empire” exhibit at the National Museum of the American Indian.

“As a niche company we have amazingly creative and talented engineers who think outside the box to develop what customers need, ” adds Head of Business Development, Loren Barrows.

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