Leading digital content creation partner for world-class visitor destinations, Picsolve is providing its imaging capture solutions to Berlin’s new attraction, Little BIG City.
The news confirms Picsolve as the only capture partner for all five Merlin attractions in Berlin. Along with Little BIG City, Merlin also operates Madame Tussauds Berlin, SEA LIFE Berlin, Berlin Dungeon and LEGOLAND® Discovery Centre Berlin.
“At Picsolve, we see ourselves as our partners’ brand guardians,” says Alan Wright, Picsolve CEO. “This new win extends our relationship with Merlin Entertainments, and the fact that we provide innovative technology at all its operations in Berlin is testament to the fact that we are their trusted partner.”
Located in the landmark TV tower, Little BIG City brings the story of Berlin to life, from the Middle Ages, through the rise and fall of the Third Reich and up to the present day. The 3D interactive miniature sets have been built to a scale of 1:24. Landmark monuments have been recreated in minute detail and enhanced with leading-edge technology including projection mapping. Over 5000 tiny figurines ‘live’ in the city ranging from 5cm to 8cm tall.
Picsolve’s green screen queue-line photography instantly immerses guests in this miniature world, capturing them in front of the background of their choice – from the TV tower to the historic Berlin Wall.
“Little BIG City is a world class destination and we required a partner with unrivalled experience in the image capturing space, which Picsolve will provide,” adds Danny Low, Head of Retail New Development Midway and RTP, Merlin Entertainments.
“Through their content capture solutions, the visitor experiences will become even more powerful, memorable and immersive, ensuring consumers have a fantastic experience with us.”
With over 500 installations across the globe, Picsolve has been at the forefront of innovative content capture solutions for the leisure and entertainment industry for nearly 25 years.
The company is a trusted partner of leading entertainment brands across the globe and captures over 250 million souvenir moments every year. Picsolve’s instant solutions make it quick and easy for attractions visitors to enjoy and share their memories through both digital and print platforms.