Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has shared its insights on the use of recognition technology in the transition to the post-smartphone era.
In today’s age of digital transformation, the way we engage with spaces around us, be it museums, theme parks, or visitor centres, is undergoing a profound shift, says the firm.
Mad Systems is leading this transformation with its ground-breaking recognition technology, which creates experiences that are not just immersive but also deeply personal.
Technology awarded new patents
Mad Systems has been awarded six patents for its innovative technology, two recently granted in China and the US.
The technology, which employs facial, colour/pattern, and license plate recognition, is designed to identify and remember visitors. It enables attractions to craft tailored experiences based on individual preferences and histories.
“Imagine walking into a museum where the exhibits recognize you, offering information and narratives aligned with your past visits and demonstrated interests,” explains Maris Ensing, founder of Mad Systems. “Or, for a more advanced solution, stepping into a theme park where the attractions adjust in real-time, ensuring that your adventure is unique every single time.”
Two key features of Mad Systems’ technology are robust approaches to user privacy and an exceptionally fast recognition time. Privacy is guaranteed by using a recognition server that operates without internet connectivity. The local servers produce a recognition time that is on average, around 0.5 seconds. This ensures the experience remains smooth and uninterrupted, a crucial factor for dynamic spaces like museums and theme parks.
This technology benefits attractions such as museums, visitor centres, and theme parks. It also has great potential for wider applications, such as advertising and marketing sectors, where it could power targeted campaigns, cruise ships, where it could offer personalised onboard experiences, and even smart cities, which could integrate it for more user-centric services.
“As we transition to a post-smartphone era, where seamless and personalized interactions are the gold standard, Mad Systems’ token-less recognition technology is setting the pace,” Ensing concludes. “For institutions and sectors willing to embrace this change, the future promises to be not just technologically advanced but also deeply personal and memorable, which is needed to serve a new and sophisticated audience.”
Earlier this year, Mad Systems Inc. launched Alice™ and Lory™, two new technologies to deliver highly personalised media for use in public areas.
