ReWork Consulting, a leading ticketing consultancy for the leisure, attractions and experience operators and technology suppliers, was brought in to help Wake the Tiger, a unique immersive attraction in Bristol, UK, find the right ticketing, EPOS and CRM partner, as the world’s first ‘Amazement Park’ continues to grow. Wake the Tiger offers a multi-sensory art experience for visitors of all ages, with more than 30 different immersive environments to discover
Ticketing is a business critical part of an attraction and a large investment. At Wake the Tiger, online ticketing had previously been handled by a single partner and there were several more systems in use for marketing, CRM, events management, retail, and catering. Wake The Tiger saw a chance to explore other ticketing, EPOS and CRM alternatives during an expansion project that is currently taking place.
Wake The Tiger needed a single solution to handle vital operational and business needs, including online and walk-up sales, CRM, retail, catering, events management and membership.
“With a variety of ticketing providers telling us they could solve all our problems, we were extremely grateful to engage with ReWork Consultancy to help us navigate and support us through this project,” says Lucy Jarjoura, sales and marketing director at Wake the Tiger.
ReWork supports both operators and suppliers across the leisure, attractions and experience sectors with the best ticketing and technology partnerships. Clients include Merlin Entertainments, the Lost Gardens of Heligan, LIVE IT and many more across theme parks, museums, activity centres, live entertainment and wider attractions around the world.
A new solution
For Wake the Tiger, the project’s lead consultant, ReWork founder Sarah Bagg guided the intricate process, offering assurance and insight throughout each step of procurement and implementation, and drawing on her extensive industry experience in attractions technology. ReWork approached the project in four stages – discovery, shortlisting to selection, implementation guidance and ongoing business consultancy support.
Wake The Tiger’s creative team has years of festival and arts experience, having developed the popular Boomtown music festival in the UK. However, they were unfamiliar with the attraction ticketing industry and the process required to select the best-fit software partner from over 25 UK attraction ticketing suppliers. Therefore, ReWork’s ticketing market knowledge and attractions expertise were crucial in helping the team make informed decisions and ultimately choose their preferred technology partner.
Given Wake The Tiger’s goals, choosing a future-proof partner was important and, in addition, a new partner had to be chosen before the project lead went on maternity leave, which impacted project timelines. ReWork’s procurement process was agile, modifying deadlines to support key milestones.
“[ReWork’s] wealth of experience and knowledge in this area is second to none, and we were very lucky to find someone in Sarah who took the time to understand our organisation, clearly explained any nuances, cut through the sales-speak and effectively held our hand throughout the tender process,” adds Jarjoura.
A three-phase approach to implementation was managed, enabling monetary and membership gift vouchers to be on sale before Christmas, with online ticket sales to go live in early January. A full onsite system will go live in time for the site to reopen in February, after its large-scale expansion.
ReWork advised and provided guidance and insight at every step of the procurement and implementation phase, ensuring project management best practice was a priority to adhere to project timelines.
Ongoing support
ReWork will continue to support Wake The Tiger with business consultancy beyond go-live, in order to enhance the team’s knowledge and support the organisational growth. The company’s industry insight and knowledge will help to support Wake The Tiger’s long-term investment in its new technology partner.
Graham MacVoy, founder & managing director says: “It was a very well-managed and structured approach to a complex project, with a lot of variables, particularly as Wake The Tiger navigates exciting expansion plans that are ever-evolving. Sarah’s support and advice ensured a smooth and successful transition.”
“We are very happy with ReWork Consultancy’s services and would happily recommend them,” concludes Jarjoura.
Earlier this year, ReWork Consulting was brought in by LIVE IT Group to support its goal of increasing sales opportunities and conversions in the attractions ticketing sector, and to help it gain a larger market share in the industry. ReWork provides free insight, advice and thought leadership through their regular articles, find out more here.
Images kind courtesy of Wake the Tiger
