ZSL (Zoological Society of London) has selected TopTix, Ltd, a leading supplier of software for ticketing, fundraising and customer relationship management, to help streamline their ticketing and CRM systems.
ZSL’s objective was to streamline five mission-critical operational systems – including box office ticketing, fundraising, education and group bookings, online ticketing and memberships- onto a single scalable platform.
In April 2015, ZSL’s Trustees approved proposals to implement TopTix’s flagship platform SRO (Standing Room Only), which supports over 500 institutions, processing 80 million tickets a year.
Commenting on the project, ZSL’s Head of ICT Nick Napier said, “We knew that in order to achieve greater efficiency, we would need to streamline back office systems – but, just as importantly, would require 100 per cent assurance that a single platform would be capable of fulfilling our current and future requirements, which are constantly evolving.”
The first phase of the project went live in February 2016 with four back office functions added to the SRO platform in time for the summer season. The second phase of the API development work started in March 2017, and aims to deliver the front-end membership fulfillment process onto ZSL’s website. Additional functionality will include the potential for future self-service and renewal services for supporters.
ZSL’s Fundraising Director James Wren added, “The implementation of SRO represents a transformative shift for our organisation and has already improved the supporter experience. All departments, including supporter services, admissions teams, membership, marketing and accounts now work from a common platform to manage our supporter engagement activities.”
The unified SRO platform provides a single, streamlined customer record and provides new data insights including ticket purchase history, donations, gift aid declaration, membership renewal and status. The SRO platform also allows ZSL to streamline the process of capturing additional information required for special events and new visitor experiences.
For visitors, the fully integrated access control platform simplifies entry and enables new “Fast Track” options.
Karl Vosper, Managing Director of TopTix UK, said, “We’re excited to be working with such an incredible organisation as ZSL and I’m proud they have placed so much trust in TopTix and SRO. I’m equally proud of the implementation team, both from TopTix and ZSL, in the work they did to get the systems ready in time for the peak summer season at ZSL London and Whipsnade Zoos.”
Image: Zoological Society of London