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James Cameron’s Lightstorm, Christie Renew Deal for Latest Laser Projection Technology

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avatar lightstorm helicopter sunset

James Cameron’s Lightstorm Entertainment, Inc. has renewed a deal with World leading audiovisual company Christie. This will bring the very latest state-of-the-art laser projection technology to the Avatar sequels. The companies will also cross-fertilise development.

lightstorm entertainment logo
Lightstorm Entertainment logo

The deal continues an exclusive, five-year agreement between the global AV company and the renowned film director, producer and deep-sea diver. The two industry leaders will continue to share their expertise. As a result, this will help create the next generation of ground-breaking technology and drive the future of the immersive cinema experience.

james cameron on set of avatar
James Cameron on the set of Avatar

Delivering a Complete Cinema Experience 

James Cameron says, “To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms.

“Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”

Christie will equip Lightstorm with a variety of current and planned projection systems. These will include the first of a brand new RGB laser projection series. Currently under development, this features much higher efficiencies than those lasers utilised in cinemas today.

sam worthington on avatar
Sam Worthington in Avatar

The projection systems will be spread across Lightstorm’s production facilities. They will also come with 24/7 access to the Christie Network Operations Center (NOC) and call center support. In addition, the arrangement includes replacement parts as per Christie’s standard warranty services.

Jack Kline is Chairman, President and CEO of all of Christie’s operating companies, worldwide. He says, “Like attracts like and in addition to the latest in projection technologies, Christie is fully committed to sharing our ongoing research and development efforts, including product roadmaps, with our co-visionary, Lightstorm, so that its productions will repeat the awe-inspiring success of Avatar in the years to come.

Lightstorm, Christie to Share Research

“Lightstorm, and indeed our global exhibitor community, are confident in Christie’s ability to deliver a complete cinema experience, encompassing all formats, frame rates and light levels, and this agreement is indicative of this confidence.”

avatar islands lightstorm

Jon Landau is the Academy Award-winning producer of Avatar and Titanic.  He says “Just as we push innovation with our productions, Christie is continually pushing innovation with their projection technology. Its advances in HDR development, epitomized by the co-development of the Dolby Vision projection solution with Dolby, means better in-theater experiences for audiences, which for exhibitors in turn means greater audience satisfaction and more repeat patrons.”

The collaboration will see Christie share its knowledge, equipment and services with Lightstorm. In return Cameron’s company will share with Christie the results of its own research and work. This will cover 3D, HFR and high-dynamic range (HDR) enhancements, together with formatting and color space requirements, for achieving the best viewing experience. This knowledge in turn will help Christie in creating world leading projector systems, media servers and tool kits. These are used for a variety of applications including cinema exhibition, location-based entertainment (LBE) and post-production.

Images courtesy Avatarthemovie.com

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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