Falcon’s Beyond Global, a fully integrated development enterprise for IP-driven parks, resorts, media and merchandise, has unveiled its latest expansion strategy. With an emphasis on its dedication to providing cutting-edge immersive rides, attractions, and technologies for location-based entertainment experiences and more globally, the company will now manage its rides and attractions sales under the name Falcon’s Attractions Systems & Technologies (or simply “Falcon’s Attractions”).
Falcon’s Attractions aims to reach many potential customers, such as theme parks, museums, zoos, aquariums, and more. The company provides creative solutions that improve audience engagement and brand storytelling.
“Falcon’s Attractions is based on our company’s belief in the power of imagination to transport guests to new worlds and create unforgettable memories,” says Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc.
“We’ve been experts at innovative storytelling for nearly a quarter of a century. Through Falcon’s Attractions, we are sharing our creativity, technical know-how, and proprietary delivery methods to offer standalone products that push the boundaries of innovation and storytelling in the theme park industry.”
Innovations from Falcon’s Attractions
Falcon’s Attractions specializes in painstakingly crafted ride systems that blend physical and digital environments by utilizing state-of-the-art technological innovations. Falcon’s Attractions provides the solid technical framework and creative skill that take rides and attractions to previously unheard-of levels of immersive entertainment while delivering a seamless overall experience.
The Falcon’s Attractions brand offers a range of products including:
- ON!X Theater. A cutting-edge real-time 4D theatre that combines the complexity of a high-end video game with the conventional 4D theatre experience to create compelling, meaningful engagement.
- Suspended Theater. The only flying theatre product with two unique scenes. Guests experience a smooth, “magical” lift into the air and they are never shown the mechanism at work.
- Falcon’s Vision. This is the next wave of interactive and engaging augmented reality (AR) experiences; it offers a robust, long-lasting, and highly configurable product made especially to be practical and reasonably priced for high-throughput location-based entertainment applications.
- Spectraverse. An immersive projection system designed to give multiple users their own distinct viewpoint and media, simulating the effect of each person gazing out into their own personalized universe.
- CircuMotion. With an innovative and dynamic patented technology that synchronizes a unique multi-dimensional motion platform with integrated media content and striking special effects, this redefines the possibilities of a media-based attraction experience.
- Spheron Theater. A fully immersive dome theatre that creates a smooth 3D dome theatre experience through sophisticated projection blending.
- 4D Dark Ride. Combining the best interactive, control, ride, and AV technology with media and design to create a completely immersive dark ride.
Falcon’s products entertain guess around the world, including at locations such as IMG Worlds of Adventure in Dubai (CircuMotion – “Hulk: Epsilon Base 3D”), the National Geographic Museum in Washington, DC (Falcon’s Vision – “Becoming Jane: The Evolution of Dr. Jane Goodall”) and at SeaWorld Orlando (Spheron Theater – “Turtle Trek”).
Delivering next-gen experiences
Daryl White, EVP of global licensing & business development, says: As the experience economy continues to surge, brands are looking to Falcon’s Attractions to help them deliver the next generation of experience that combines both physical and digital entertainment. By expanding our portfolio of attractions and technologies, we are solidifying our foothold at the forefront of our industry and stand poised to meet the demand that will continue to grow into the future.
“We’re excited to explore partnerships and collaborations that can put our ready-made and customizable solutions to good use to enrich and elevate narratives in transformative and exciting new ways that will create exhilarating experiences for all involved.”
Earlier this year, Falcon’s Beyond Global announced that it has entered into a licensing agreement with The Hershey Company to create Hershey-themed LBE experiences.
It also recently agreed a deal with Tanseisha Co., Ltd., a Tokyo-based firm which designs and creates commercial and cultural facilities. The two firms plan to explore possible collaborations to create new themed entertainment experiences. Such projects will present popular Japanese anime and manga intellectual property in the form of location-based entertainment, games, movies, and other mediums.
At the end of 2023, Falcon’s Beyond announced its largest-ever recruitment initiative for the Falcon’s Creative Group business unit. The firm aims to appoint nearly 200 new team members, almost doubling the size of the unit, to support unprecedented company growth of creative projects across the globe.
