The Hong Kong Tourism Board will launch a 12 million HK-dollars ($1.53 million USD) campaign to bring more visitors into the region.
The board’s executive director, Anthony Lau, said that they are hoping to get tourists to spend more time in Hong Kong. As well as increasing the length of visitor stay, it is hoped that Hong Kong can break into new markets, woo cruise operators and attract more visitors from Indian.
The campaign will offer visitors perks. Transit passengers who spend more than six hours in Hong Kong will be eligible a free ride to the town centre via the Airport Express. They will also be able to get hold of discounted tickets to attractions such as Disneyland and the Ngong Ping 360 cable car.
Visitors who stay in Hong Kong for more than three days will also be given free day-tour packages, open-top bus tours and peak tram tickets.
Latest figures revealed that the number of tourists visiting Hong Kong went up 2.4% in the first seven months of the year. The number of Indian tourists dropped 20% – mainly because of new pre-arrival registration requirements for those visitors.
Photo courtesy of Jerry Crimson Mann via Wikicommons