Skip to main content

Mediamation’s Dan Jamele: Content and Commercialisation of Headset Key to VR Success


Mediamation’s Vice President and CTO, Dan Jamele, has shared his insights on the future of immersive cinema at the industry forum, Digital Hollywood.

Mediamation’s Dan Jamele: Content and Commercialisation of Headset Key to VR SuccessWhile speaking on a panel, “Immersive Cinema in Out of Home: From Theme Parks to Movie Theaters and Amusement Parks, ” he said it was crucial that Oculus Rift gets it right with their consumer-oriented headset, now expected early in 2016.

Current VR headset prototypes in circulation are generally regarded as impractical for wide-spread use.

To stem the recent trend in declining box office receipts, Jamele says the movie theatre experience needs to be “big and exciting” to entice people “out of their homes” and into the cinema.

“Kids are more sophisticated now than they were 10 to 20 years ago, ” he explains. “They are harder to impress. They seem to want to watch things on screens that are smaller and smaller.”

Mediamation has been at the cutting-edge of the immersive “4D” movie space, developing and installing MX4D® branded theatres in China, Japan, Mexico, Colombia, as well as in the United States. The company recently launched its proprietary, networked VR-based “REACTIVr™” (Reactive VR) MX4D® technology platform to the attractions industry at the IAAPA 2015 Expo in Orlando.

Along with many industry observers, Jamele believes that ultimately, a combination of VR and 4D motion EFX (moving seats, wind, water sprays, and other effects) will be the key to creating the kind of immersive, bigger-than-life experiences that audiences can’t get at home.

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update