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Mediamation’s MX4D VR POD back by popular demand at EAS Berlin

EAS Berlin: Mediamation's MX4D VR POD back by popular demand at EAS Berlin

Mediamation’s MX4D VR POD is back at the Coca Cola booth at this year’s Euro Attractions Show in Berlin.

The location-based, mixed-reality immersion branding tool proved a huge hit at the event last year.

Combining immersive entertainment with high visibility advertising opportunities, the 6-seater VR POD connects brands with audiences in a memorable way.

What’s more, the POD experience is ideally suited to sharing on social media.

MediaMation’s first-of-its-kind attraction features the most advanced consumer-engagement technology available. Additionally, it provides operators with the added benefit of real-time analytics.

The POD is easily tailored to clients’ particular needs. Their 2D, 3D or Virtual Reality content is simply programmed to the company’s world-class MX4D® seat technology. Together, this provides a full-motion, immersive experience in a portable unit suitable for a wide variety of locations.

A huge draw wherever it goes with non-stop rider activations, the VR POD’s larger-than-life experience appeals to all ages.

EAS attendees are invited to check it out at the Coca Cola booth from September 27-29 at the Messe Berlin Exhibition Centre.

Ahead of EAS Berlin, Mediamation’s Dan Jamele will be speaking at the Future of Immersive Leisure Conference 2017 in Las Vegas. The event showcases the latest in immersive technology. It also aims to give a better understanding of the business opportunities it offers. Jamele will be speaking at the Expanding Frontiers for Immersive Theatres session.

Meanwhile, Head of Cinema Sales Heather Blair will be speaking about MediaMation’s Esports Initiative at the Geneva Convention, September 12 – 14, Lake Geneva, WI.

MediaMation representatives will also be on-hand at ShowEast in Miami, October 23-26 2017.

Brazilian theatre seating manufacturer, Santa Clara will be showcasing the MediaMation MX4D EFX theatre bench at ExpoCine (September 27 – 29, Berlin, booth 40, 41, 46 and 47) where a new manufacturing partnership will be announced.

To arrange a meeting with Dan or Heather please email or

Based in the U.S., MediaMation specialises in interactive attractions and cinema technology. A worldwide leader in the sector for over two decades, the company provides creative mixed-reality and location based attractions for interactive shows, rides, museums, exhibits, and 4D/5D theatre and amusement environments.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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