Semantic, a company that designs and optimises websites for visitor attractions worldwide, is on a mission to help every attraction grow online with its LOOP platform, designed to level up all kinds of attractions, from museums and galleries to theme parks, zoos, immersive experience, tours, and more.
LOOP is a fast new approach to getting a visitor attraction online or improving its existing online performance. With 25 years of experience designing and building websites for attractions, the Semantic team knows that all attractions are different. The firm has created the LOOP platform to cater to a wide range of complexity, sizes, feature requirements, and integrations.
The importance of a strong web presence
An attraction’s website is one of the few areas in the business that’s with its guests throughout their experience, from the first time they discover the attraction on Google Maps or via a landing page to planning their visit, status updates on the day, and follow-up communication to drive repeat visits or capture feedback.
As a pivotal tool, a website needs to be fast, easy to update, and able to keep pace with the attraction’s needs. The LOOP platform is tailored to meet the sector’s specific needs, with custom modules optimised for a wide array of attractions, including theme parks, zoos, museums, heritage brands, and more.
LOOP in action
Attraction marketers face numerous challenges, but one common theme is having a never-ending to-do list and often having to prioritise the urgent rather than the important. Websites are frequently filed under ‘important’, but the prospect of rebuilding everything from scratch can be daunting. When creating LOOP, the Semantic team was conscious that it needed to be simple to use and cover the diverse needs of attractions in all areas of the industry to be a success.
One satisfied customer is Crealy Theme Park and Resort in Devon. With LOOP, the attraction was able to quickly create a multi-area site with tickets, short break links, and dynamic attraction content. The site is clean and highly visual, with immersive video content and an integrated Convious ticketing widget.
Elsewhere, the Silverstone Museum used LOOP to create a website with a classy dark layout and stripped-back navigation, complete with immersive interactive map content. For Noah’s Ark, a friendly zoo in Bristol, the tool led to new vibrant, colourful, image-led pages with links to Digitickets for easy booking.
Fast delivery for the summer season
With all the bells, whistles, and integrations, traditional bespoke sites take many months to get right and require a lot of input, time, and effort from the client. That is quite a demand with under two months to go until the summer holidays. However, with a LOOP site, the process is much quicker.
Once the Semantic team has demonstrated the system to an attraction, it can determine the best subscription level and turn around a LOOP website in 2 – 4 weeks on average. The team can migrate all existing content, keywords, SEO landing pages, imagery, and more, and it can all be done in the background, meaning there is no downtime.
“We are delighted with the speed with which LOOP sites can now be rolled out without compromising on quality,” says Neil Lewin, owner of Semantic. “Previously, creating such a polished, high-quality attraction website would take many months, but we’ve seen this reduced to just a couple of weeks on recent LOOP projects.
“Getting a new website for the Summer might have been daunting before, but now attraction owners and marketers have a new solution with a proven track record in the industry. It’s easy to manage a LOOP project alongside your existing marketing commitments, plus we’re here to help every step of the way to ensure a seamless transition in time for the Summer.”
Semantic also recently released its new LOOP Website Optimisation Framework and Scorecard, which aims to help attractions gain focus, identify any gaps, and better communicate their vision to the broader team.
