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Shanghai Disney Negative Buzz: Expensive Food, Poor Service

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Six month’s after opening Shanghai Disney is suffering from a negative buzz on social media about the price of food and merchandise and poor service, reports the Nikkei Asian Review.

The theme park is set to reach its first year target of 10 million visitors, having received 4 million in the first four months.

Although the price of theme park entrance is seen to be expensive, it is the high cost of food and merchandise that is a real turn off for the Chinese, with many visitors opting to bring their own packed lunches.

Also the level of service expected from a Disney park is so high that there is plenty of room for disappointment if it falls short.

Even though the theme park is no longer as busy as in the first few frantic months, images of long queues have circulated on social media.

The overall result is a reputation that will have to be addressed to ensure that Shanghai Disney can fulfill its potential and in particular attract the repeat visitors needed for a successful theme park.

http://asia.nikkei.com/Business/Companies/Shanghai-Disney-buzz-turns-sour-over-food-costs-service?page=2

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Rachel Reed

Rachel Read

Rachel is Finance Director. She has a degree in engineering from Cambridge University and qualified as a Chartered Accountant at Deloittes in London. She worked in finance in industry for twenty years. She oversees our news and also manages our events.

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