Super 78 Studios, a leader in the theme park industry for creative development and media production, have teamed up with Nickelodeon and SimEx-Iwerks Entertainment to create a SpongeBob SquarePants 4-D – The Great Jelly Rescue, set to debut in Spring 2013.
“SpongeBob is an international super star and this exciting new attraction gives fans the opportunity to feel like they are part of his undersea world, ” said Brent Young, principal of Super 78. “This experience shares a conservation message using a charming storyline and special effects that engage all the senses. It even adds a fifth dimension of sorts that taps the capricious humor SpongeBob is famous for.”
The 4D immersive experience brings to life the lovable yellow sponge and his friends Patrick and Sandy in an underwater adventure to outwit the hapless villain Plankton. The attraction will use superb 3D graphics together with scents, sounds and physical sensations to immerse audiences in the world of Bikini Bottom.
Gerald Raines, Vice President, Nickelodeon Recreation Business Development, said, “SpongeBob SquarePants is an iconic and beloved property, with a global fan base. This new experience, which integrates 3-D technology and dazzling in-theater effects, will engage fans the world over with a positive and entertaining message.”