Happy Snappy Lite, the world’s first self-service photo souvenir system operating entirely on smart devices, has helped uShaka Marine World and its Wet ‘n’ Wild water park to increase guests engagement, market its attractions and maximise profits, in the space of just three months.
Located on Dubarn’s Golden Mile, South Africa, uShaka offers a world-class entertainment theme park and tourist destination and was looking for a photo solution that would maximise profits and market growth by creating lasting memories.
Proven results
The results of bringing Happy Snappy Lite to uShaka Wet ‘n Wild speak for themselves. In terms of engagement, 98% of all customers who had their photo taken scanned their Happy Snappy Lite PhotoPass to view the gallery. Since its implementation, over 180,000 digital photographs are in online circulation from the Happy Snappy Lite system, from one attraction.
The firm also reports that there have been 145,000 downloads and shares, and the operator has been able to collect over 10,000 email and mobile numbers, within GDPR compliance.
Happy Snappy Lite is powerful self-service software that enables uShaka Marine World and uShaka Wet ‘n Wild to generate new revenue and marketing. Happy SnappyLite allows guests to share these memories instantly while still immersed in the moment. In addition, guests and visitors enjoy a more streamlined interactive experience and have access to their photos on the go.
The CEO of Wet ‘n Wild, Neville Pillay, says: “The expertise and the level of commitment displayed surpassed our expectations and set up the platform for success in the park. This passion was clearly evident in their performance.”
Wet ‘n Wild’s Jonny Gardner adds: “Happy Snappy Lite’s AI tech to insert different backgrounds without needing a green screen revolutionised our operation at Wet n Wild and the outstanding level of customer engagement speaks for itself with more than 100 000 images downloaded and shared in a matter of months.”
A powerful self-service software, the Happy Snappy Lite system enables even the smallest attractions to provide branded photo mementoes to all their guests. Recently, blooloop spoke to owners and founders, James Cussen and Barry Cooper, to find out more about the disruptive product, and its unique space in an evolving market.
