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WhiteWater rebrand aims to encourage parks to ‘think big’

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whitewater unveils new logo

Leading waterslides and waterparks company, WhiteWater, has unveiled a new logo as part of a rebrand that aims to encourage parks to ‘think big’.

The new logo is supported with a new tagline: Entertain the possibilities. According to WhiteWater, the line intends to inspire clients to think the impossible because the company has the experience and expertise to make it happen.

To make a park unique, they say, requires imagination backed up by precision engineering and careful manufacturing.

“We wanted to remind people that it isn’t only our size and decades of experience—with over 5,000 projects under our belt—which makes us market leaders, it’s our people and their thinking,” explains Paul Chutter, WhiteWater’s Chief Business Development Officer.

“We’re celebrating our strengths, which are underpinned by the creativity, precision, and commitment of the most talented people in the industry. This approach has created the customer-centric business that we lead today.”

Decades developing tried-and-true methods

Founded in 1980, WhiteWater has built its reputation on in-house creativity, engineering, and production based on decades of tried-and-true methods. The award-winning company says that by ensuring safety, entertainment value, and innovating to meet the operators’ needs, they make parks more successful.

“We might have a new look, but it is true to our values and reminds us all that since 1980, we have always been here to serve our clients. We partner with parks to create solutions which drive their gate and ultimately make people happy,” adds Chutter. “It’s not a bad gift to give the world!”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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