Barco, the technology company focusing on innovative visualization solutions, has been selected by d’strict, a digital media content and technology design company, as its preferred visualisation partner. As a result, Barco will act as the sole supplier for all of the company’s international digital art museum projects over the next four years.
The partnership confirms their joint mission to deliver memorable multi-media experiences by bringing together imaginative art and cutting-edge technology.
d’strict is the company behind the popular ARTE MUSEUMs in Jeju, Yeosu and Gangneung, which are home to colourful media art exhibitions featuring impactful visuals, sounds and fragrances for an immersive guest experience.
Powering immersive experiences
In 2021, d-strict used Barco’s projection technology for the first time, powering its installations in Yeosu and Gangneung. Now, the firms will work in partnership as the successful ARTE MUSEUM digital experience expands around the world.
Barco will be the sole projection technology partner for existing and future projects on both sides of the Pacific. The deal, with a total value projected to exceed €15 million, includes a hardware delivery of UDM and G-series DLP projectors, as well as access to Barco’s Insights Management Suite and a tailored high-standard service offering.
“After the first two installations, we’ve built a strong and trusted relationship with Barco,” says Sean Lee, CEO of d’strict. “They bring superior and innovative technology, service reliability and fleet connectivity. Three important elements in our global expansion journey! This agreement gives us the guarantee that when extending our ARTE MUSEUM footprint globally, we can always give our visitors the same breathtaking experience – wherever whenever.”
“It’s a true honor to be part of d’strict’s international mission!” adds Ta Loong Gan, global sales VP, Immersive Experience at Barco. “The size of the hardware agreement and the global nature of the service contract, makes this one of the largest agreements ever for this market in the Barco history. An important win in line with our ambition to keep on enabling immersive experiences all around the world.”
Earlier this year, d’strict helped design a landmark venue in Asia for French luxury brand Dior. Dior Seongsu is a temporary concept store that opened in Seongsu-dong, Seoul, in May to commemorate Maria Grazia Chiuri’s 2022 Dior Fall Collection.
Meanwhile, Barco recently announced an extension of its partnership with a Turkish system integrator and supplier. The firm’s new distribution agreement with Deltoid Technology leverages an already strong decade-long partnership, designed to strengthen the position of both companies in the developing Immersive Experiences market in Turkey.
