Join Convious on 6 October 2022 at 11 am CEST to explore the latest ways attractions can utilise technology to deliver return on investment and ensure guest satisfaction with an exclusive online event.
In this blooloop innovation session, Werner Dullmaier and Floor Rameckers will share data gathered at this year’s IAAPA Expo Europe, exploring where European attractions stand within the eCommerce maturity model.
Convious’ eCommerce maturity model is a practical framework for operators and venues within the Experience Economy. The understanding helps venues to identify where they are at, and what the required steps are to progress onto the next stage.
Dullmaier and Rameckers will explain how attractions can bridge the gap between where they currently stand and where they have the potential to be, by using a roadmap to plan for the future.
They will also talk about the latest eCommerce technologies including dynamic pricing, online booking, forecasting, feedback management and personalisation, which are key to moving along to the next stage and delivering a higher return on investment than achieved beforehand.
Floor Rameckers
Rameckers is country director for Netherlands and Belgium at Convious. After graduating from Hotelschool The Hague, she worked in the events business for eight years before moving to the Dutch-founded OTA Tiqets, a platform provider in the ticketing industry.
Starting as city manager for Amsterdam, she soon became the supply team’s regional director for Northern Europe.
Rameckers joined Convious in February 2022 and is using her experience in the online travel business for projects including Convious Switch.
Werner Dullmaier
Dullmaier has almost two decades of experience in the leisure and attractions industry. Coming from a marketing background, Dullmaier has worked in new economy internet and outdoor advertising businesses, joining Merlin Entertainments in 2003.
Dullmaier helped the group to open and manage its first attraction in the German capital city, SEA LIFE Berlin, moving on to other Merlin Attractions as general manager of SEALIFE Königswinter for four years, and director of Operations at LEGOLAND Deutschland until 2021.
Werner left Merlin Entertainment to launch Dullamier Consulting, which advises attraction owners and operators, and since joined Amsterdam-based Convious as managing director for Germany, Austria, and Switzerland in April 2022.
Register today
The “Key Digital Trends Attractions Shouldn’t Miss Out with Convious” webinar will take place online on 6 October 2022 at 11 am CEST. Registration is free and is now open online for attendees.
