Netflix is planning to launch new immersive destinations where fans of its original TV shows can shop, eat and play games.
The two new Netflix House locations in the US will offer retail, F&B and other experiences inspired by Netflix’s biggest brands, the streaming giant’s CEO Ted Sarandos announced during the Bloomberg Screentime conference on Thursday.
“Don’t think of it like Disneyland,” said Sarandos. Netflix House venues, he added, are “something you might go to a couple times a month, not just once every couple years”.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” Josh Simon, Netflix’s VP of consumer products, told Bloomberg.
Netflix LBE expansion
Netflix House venues will also include rotating art installations based on hit shows and live performances.
Netflix is already behind location-based entertainment (LBE) experiences themed to Bridgerton, Stranger Things and Money Heist.
“We know our Stranger Things fans will embrace the chance to be the heroes of the story, working alongside Eleven, Mike and the rest of the gang to fight the evil threatening to consume Hawkins,” said Greg Lombardo, head of experiences at Netflix, last year.
“Fans love losing themselves in the world when they watch the show. Now, for the first time, they will be able to live out an episode from the series in real life.”
Earlier this year, the company opened a pop-up restaurant in LA called Netflix Bites, serving dishes inspired by Netflix food personalities.
Netflix is also opening a new experience in Los Angeles called Squid Game: The Trials later this year.
Sandbox VR previously worked with Netflix to create a virtual reality (VR) experience based on Squid Game. Another Squid Game attraction is available at Immersive Gamebox venues in the US and UK.
Images courtesy of Netflix
