Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has revealed a range of trailblazing innovations including Embed Success Squad and Embed GoTrain at the IAAPA Expo in Orlando.
These offerings demonstrate the firm’s customer-focused approach, advocating the success of the Embed Family of Family Entertainment Centres (FECs).
Renee Welsh, CEO at Embed, says: “We’re so excited to see the Embed Success Squad meet our customers, build a relationship, and plan the course towards transformative growth! Customer-centricity is at the very centre of everything we do as a company; it informs every strategic and operating decision. With the addition of the Embed Success Squad and its dynamic training arm Embed GoTrain, we are future-proofing our customers’ businesses via transformational growth results with the Embed solution.
“We’ve changed the narrative and elevated the conversation to focus on the ecosystem of driving value growth and not volume; it’s 80% less expensive to retain an existing customer than acquire a new one, so we enable our customers to know who their customers are and drive return visits with higher reloads, and 60% of customers reloading before they even arrive at the FEC – shortening the revisit cycle!”
Sara Paz, CMO and Embed Success Squad transformation guru, adds: “This dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists – brought their A-game at the show and started sharing their expertise with our customers – the members of the Embed Family.
“The best part is it’s all complimentary offerings, like 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, with complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits or printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain which is in-venue training to drive consumer uptake of Mobile Wallet.
“This has shown wild reload value increases from $30 to $50 for our customer Tilt Studio, and some FECs are reporting up to a 200% reload value increase! This is all an example of how Embed layers value for the Embed Family. And the feedback we’ve gotten is universally enthusiastic; there’s no other company in the industry that has hired an entire team with the single mission of helping their customers maximise their product and system and doing it for free. The very epitome of customer-centricity!”
Leader in FEC solutions
The firm debuted a new booth at the Expo, which furthers its work in shifting from traditional to digital and aims to set a benchmark for sustainable practices for exhibitors.
Modular stations arranged in a new layout contained demonstrations of Embed’s groundbreaking innovations, drinks during the daily Happy Hour, and the game cards and wearables showcased at the Bling Trunk.
Embed also hosted a press conference to recognise its first Top 100 FECs – a list of the sector’s most highly regarded and respected businesses from around the world, spanning a wide variety of different sizes, number of locations, and types of FECs.
Welsh comments: “In this Membership Economy where our customers are more than just partners and friends, it is our privilege to recognise the FECs that built the industry to what it is today. We hope to continue skyrocketing these fellow trailblazers’ businesses in the years to come.”
In addition to this announcement, the firm also launched a range of new innovations including the enhanced smartTOUCH+, and the Embed eSHOP, which doubles the product and part range and adds new features to speed up parts purchase and replacement so users can just choose, ship, and pay.
Embed also unveiled the updated Embed Help Centre, which includes new features such as MY TICKETS on the main menu for quick access to ticket status and expanded content with embedded videos, all of which were created and developed to further establish Embed as a leader in FEC solutions.
Embed’s comprehensive client support ecosystem enables, empowers, and simplifies the business of fun, with a customer service approval rating of 99%.
Embed finished IAAPA Expo 2023 Day 1 with a bang with its after-party at Andretti’s, bringing together 250 customers, partners, and industry friends from across the region to network over drinks and canapes to celebrate the ever-expanding Embed Family.
The Embed team will be exhibiting at the EAG International Expo from 16 to 18 January 2024, DEAL Show from 5 to 7 March 2024, and Amusement Expo International, taking place from 20 to 21 March 2024. Visitors will be able to discover the firm’s portfolio of integrated hardware and software solutions including the Mobile Wallet, STATS, smartTOUCH+, KIOSK+, and TOOLKIT suite, and a showcase of game cards and wearable media.
Embed CEO Renee Welsh spoke to blooloop ahead of the IAAPA Expo and shared details on the firm’s latest innovation.
