AnyRoad, a leading Experience Relationship Management (ERM) platform, has released a new ebook, The Overwhelmed Marketer’s Guide to Scaling Brand Experiences.
For marketers who may be overwhelmed by the prospect of growing their brand, this publication offers step-by-step instructions for getting their brand experience to the next level, without getting pulled in several different directions.
The Overwhelmed Marketer’s Guide to Scaling Brand Experiences includes simple-to-understand tricks and tips, enabling readers to take charge of their brand and create experiences that will put them head and shoulders above the competition.
Creating a plan for success
AnyRoad’s latest guide walks marketers through:
- Creating and following a plan for success
- Getting your strategy where you need it to be
- How to avoid being pulled in all directions
The free ebook is available to download here.
The Overwhelmed Marketer’s Guide to Scaling Brand Experiences joins AnyRoad’s collection of useful free guides, including the recently added Must-Have Technology for Data-Driven Brand Activations, which explores how firms can achieve unprecedented outcomes from their brand activations by using the right technology, and The Big Book of Brand Activations, which examines how four major brands utilise activations and AnyRoad to track customer interaction, analyse ROI, and analyse consumer feedback.
Other titles include 60 Must-Have Post-Event Feedback Questions, created to support organisations in understanding the impact of their events, and The Field Marketing Survival Kit, which provides field marketers with an extensive range of tools to support their projects, and the Ultimate Guide to Brand Activations: Building Emotional Bonds, which offers everything that operators need to know about brand activations in one publication.
Experience Relationship Management leader AnyRoad helps companies all over the world to efficiently measure, scale, and execute their offline and digital experiences. The firm allows organisations to understand their brand associations better, change consumer behaviour, and foster brand loyalty through experience-based data insight.
