Holovis, a leading experience designer, is partnering with the beloved UK holiday brand, Butlin’s, in the most recent installation of its cutting-edge 360Golf system.
This collaboration delivers the next generation of mini-golf to the brand-new £15m indoor activity facility, PLAYXPERIENCE, at the Bognor Regis Butlin’s resort. TechPutt formally opened on 7 October with three themed courses that offer limitless fun for Butlin’s guests, from family visitors to Big Weekender attendees.
“The new TechPutt installation in PLAYXPERIENCE at Butlin’s Bognor Regis promises to be a hit with families and groups of friends looking for a fun and tech-enhanced experience,” says a spokesperson from the firm. “Whether guests are out to win or just enjoy the game, the system’s technology ensures an enjoyable, carefree round of golf.”
Three themed courses
PLAYXPERIENCE features 27 holes played using 360Golf, which incorporates state-of-the-art technology into mini-golf gameplay.
Instead of using pencils and paper, TechPutt uses an elegant, technologically advanced system that counts scores in real-time, enabling participants to focus on fun. The 360Golf system is built into every ball. This means guests can enjoy a stress-free experience where their strokes and progress are automatically tracked and shown on interactive screens throughout the game.
TechPutt caters to all players, regardless of experience level, with three themed nine-hole courses that present a range of challenges.
The casino-themed Vegas Course offers the most challenging experience with obstacles like the “Spin & Win” and a Pool Party hole. The Music Course is set to a rock-and-roll beat and is ideal for players of all ages and skill levels. It is also wheelchair accessible, with adapted putters and a specially designed course. The UV-lit Neon Course is a visual treat, with fluorescent obstacles and glowing props that add to the game’s wild and wacky atmosphere.
TechPutt is powered by Holovis’ 360Golf technology, which incorporates advanced tracking technologies into the golf balls themselves. After registering at a kiosk, each team is given personalised golf balls which the system can track from tee off. Sensors on the course identify who is playing, track the amount of strokes, and calculate scores automatically.
360Golf’s unique supershots and bonus points bring a further exciting element to each game. The technology automatically tracks all of these elements, allowing players to focus on having fun rather than keeping score.
Rich insights
Holovis’ powerful DeepSmarts data analytics system supports each 360Golf installation, providing operators with crucial insights into player behaviour and operational performance. The technology monitors everything from player volume and game time to high scores, course usage, and even maintenance schedules to ensure peak performance and visitor satisfaction.
With the successful opening of 360Golf at Butlin’s Bognor Regis, Holovis has once again demonstrated its ability to combine immersive technology and traditional entertainment. The revolutionary TechPutt system offers a fresh and contemporary approach to mini-golf, making it an essential attraction for Butlin’s family and Big Weekender visitors.
Holovis recently showcased its 360Golf product at IAAPA Europe Expo, the biggest trade show for the themed entertainment industry in the EMEA region.
