Embed, a leading worldwide supplier of point-of-sale and revenue management systems, is celebrating the success of its events and exhibit at IAAPA Expo 2024 in Orlando.
The TED Talk-style Embed Connect Summit facilitated knowledge sharing and the cross-pollination of ideas, demonstrating the company’s customer-centricity and commitment to layering value for its members. This was followed by Embed’s exhibit on the trade show floor and the company’s annual after-party.
Bringing together the best of the sector
The inaugural Embed Connect Summit brought together the sector’s best, and took place a day before the IAAPA Expo at Andretti Indoor Karting & Games.
Renee Welsh, CEO at Embed, says: “We’re so humbled with the amazing turnout at our first-ever Embed Connect Summit exclusive to members of the Embed family of FECs! The participants had different reasons for attending, and everyone enjoyed the fantastic keynote speakers, freebies from our Bonus Bar, breakout sessions covering tips & tricks to maximise their Embed system, all-day complimentary food and beverages, and the magic of networking with the industry’s best of the best.”
Attendees explored a variety of topics, including Creating “Popsicle Moments” with Service Innovations in Hospitality with Darren Ross, TEDx Talks speaker and chief executive at Service Freak Hospitality; Saving Big Savings and Cutting Losses on Payment Processing Systems with Mitchell Thompson, enterprise sales manager at Windcave and Jeremy Dickamore, Embed’s payment gateway guru.
Tech & Sociological Trends in Media & Entertainment, Sports & Games featured Jeff Zabel, strategic business development – immersive experiences at Amazon Web Services.
Sara Paz, Embed’s CMO and growth officer, shared insights into leveraging the Embed system for revenue growth and the benefits of cashless payments through Mobile Wallet adoption to advantage journey. Beth Standlee, founder and CEO of TrainerTainment and president of the AAMA board of directors, an industry icon in training and coaching, closed the event.
Paz says: “The Embed family got to enjoy complimentary payment processing consultations, free GoTrain staff training, limited-time offers on SaaS solutions, Embed eSHOP access, and free game cards and wearables at our Bonus Bar.
“This is all thanks to the dedicated Embed Success Squad— consultants, industry experts, payment gateway gurus, training professionals, and SaaS experts—who painstakingly work to continue layering value to our solutions so customers can maximise their Embed system for transformational growth.”
The team also led the Embed Family Speed Networking session, where operators could connect with industry partners, tech partners, and industry leaders such as Dave & Buster’s.
Bo Summers, Red Apple Bowling Center, says: “It’s the first Embed Connect Summit, and for their first, it was world-class with excellent speakers —an exceptional event! I know the amount of work that goes into these types of events, so ‘WELL DONE, Embed!’ It was a balanced educational Summit of info you need about the Embed system and digital tech market trends (AWS), and TEDx Talk speaker and service expert. And the focus was on me, the customer.”
The Embed Connect Summit was supported by the company’s network of strategic partners, including title sponsors WS and Windcave; silver sponsors MTL and OPP IOT; bronze sponsors Cirtronix, DFI, and Redyref; and supporting sponsors InterGame, Andretti Indoor Karting & Games, The Events Network, Sugar Pop Productions, Alpha Graphics, and Kobe Creations.
Supporting operators
On the show floor, Embed built on the momentum from the Summit and provided complimentary payment processing consultations that assisted operators in reducing their card processing fees and helped them save by simply switching payment providers.
“We’re so privileged to be trusted by our operators to analyse their bank statements and see how we can help them avoid losing 40% of their revenue to payment processing fees,” says Dickamore. “Our mission is to raise awareness in the industry that ‘thinking twice’ about their current rates will get them bigger savings for future expansions.”
The company exhibited its integrated hardware and software solutions, including the award-winning Mobile Wallet, smartTOUCH+, KIOSK+, BOOKINGS, and STATS business intelligence dashboard powered by AWS. At the Embed Bling Trunk, the company presented its game card and wearable media line. Prospects and clients attended daily Happy Hour events at the booth, where they received demos and exclusive IAAPA offers.
The company ended IAAPA Expo day one with an after-party at Dave & Buster’s. Attendees included Embed clients, new customers, prospects, friends, and industry partners.
The Embed team’s next event is the EAG International Expo, which is taking place at ExCel London, UK, from 14 to 16 January 2025.
Embed recently announced that its Mobile Wallet feature is now available at all three Alley Cats Entertainment family entertainment centres (FECs) in Texas, US.
