Family entertainment brand Chuck E. Cheese is expanding to the UK through a new multi-venue agreement.
Chuck E. Cheese’s UK sites will also be its first in Europe. In partnership with a local team, the new locations will feature the brand’s mix of arcade games, interactive play zones, iconic characters, and F&B.
In a press release, Chuck E. Cheese said it “aims to shake up family entertainment across the UK” with new Chuck E. Cheese experiences created specifically for the market.
Mario Centola, COO of Chuck E. Cheese International, said: “Chuck E. Cheese is an incredible global brand that brings families together across cultures through the universal language of fun.
“We’re thrilled to bring our unique magic for family fun to the UK. We have partnered with an outstanding team that shares our passion for delivering unforgettable family experiences.”
Alistair Burnett, Chuck E. Cheese’s managing director, added: “Bringing Chuck E. Cheese to the UK is not just a business move. Creating family fun has been a passion of mine and, ultimately, my professional career.
“We will be reimagining family entertainment in this market, and Chuck E. Cheese is the perfect brand to lead that transformation.
“Our focus is on delivering a destination where kids can be kids, parents can relax, and unforgettable memories are made every day.”
Chuck E. Cheese’s global growth
Known for its adaptable franchise model, Chuck E. Cheese continues to expand across the globe.
The company and its franchisees now operate a network of nearly 600 Chuck E. Cheese centres in 45 US states and 17 countries and territories.
Earlier this year, Chuck E. Cheese launched a new concept called Chuck’s Arcade in major malls in the US.
The Chuck’s Arcade experience combines classic and modern games with iconic animatronic characters.
Images courtesy of Chuck E. Cheese
