Along the way, it came into contact with an Anglo-French ride supplier, a Game of Thrones set designer and avoided a trademark dispute with a company from Bermuda. Here’s the story of Viking Voyage.
As already documented on Blooloop in an interview with Tayto Park Managing Director Charles Coyle (below far right), this family-run facility north of Dublin, in Ashbourne, County Meath, is growing fast. In less than a decade it’s gone from an animal park and crisp (potato chip) factory tour to a fully fledged amusement park. It now entertains around three-quarters of a million guests a year (765,000 in 2016).
One of the key things missing until two years ago was a rollercoaster. It added Cú Chulain, a wooden wonder that changed the guest profile, bringing in more teens and young adults. Yet Tayto Park remains a family park. A water ride was therefore the other staple crying out to be added to the line-up.
A simple log flume would’ve done, but “we don’t like to do things by halves,” confesses Coyle. As the plans for the €48 million hotel the park wants to build prove, that is certainly true.
“It started off as your classic flume ride with two simple drops,” explains Coyle. Then we talked to [manufacturer] Interlink and they said they could put in a speed chute. Then they asked if we’d ever thought about a reverse drop. Why don’t do we both? So that’s what we did, as well as the big splash at the end; it just kind of grew. We went over budget by quite a bit more than we thought.”
Nevertheless the park got a lot for the roughly €8 million it ended up spending. A lot of money, and time, went on theming: “Yeah, it’s certainly a departure for us in terms of the amount of theming,” admits Coyle.
“The ride went up very quickly with the help of Interlink. It’s the theming that took the greater amount of time. We were still putting up major pieces weeks before opening, but we took the attitude that we could either do it next winter, or we do it now. So we pushed on, and opened the attraction on June 15. I’m glad we did, and I’m also glad we went over budget in the end. If we’d stuck with the original budget we wouldn’t be as happy with the results.”
Viking Voyage – a ride fit for an athlete
Some suitably bearded Viking characters, with strong Dublin accents, were there to help launch the attraction on opening day. Joining them was Ray Coyle, Charles’ father and former owner of Tayto crisps manufacturer Largo Foods, accompanied by his mother Ros, a Tayto Park director, and his sister, Olympic pentathlete Natalya Coyle.
“You know what?” asks Charles. “This is the first new ride we’ve added here at Tayto Park that Natalya has actually ridden. I take that as a sign that we’ve created something that’s going to have really broad appeal.”
Certainly the park had no hesitation in adding a water ride, despite Ireland’s often wet and not always warm climate. “They are very popular in the Nordic countries,” notes Coyle.
After getting good feedback from Danish park Djurs Sommerland, which has both a rapid river and log flume from Interlink (as well as a Mack Super Splash) and Power Park in Finland, which added a SuperFlume in 2013, Interlink was selected as the supplier of choice.
The Nordic theming for Viking Voyage was realised by The Deluxe Group from Northern Ireland, which had previously built a rockwork entrance to Cú Chulain. Working to a storyboard prepared by Interlink, the brief this time was to transport guests from Scandinavian shores to the ring forts of Celtic Ireland. The centrepiece is a towering Viking helmet set into the side of a mountain that accommodates two of the ride’s three lift sections.
The TV/film set designer Peter Black, whose credits include Game of Thrones and Chronicles of Narnia, was brought on board to direct the team of sculptors. Tayto Park project manager David Everard added trees and planting to the rockwork to complete the immersive Nordic landscape. In addition to the contributions from Black and The Deluxe Group, a company from Galway supplied the long boats featured as theming throughout the ride.
“Neither Peter nor the company that did the long boats had ever worked with a theme park before,” notes Charles Coyle, “but if you look at the Game of Thrones sets, they are terrific. The greatest challenge was making sure what he created for us would last. Obviously a TV or film set is made be taken down again after just a few weeks. We’ve been promised it will last 20 years.”
Viking Voyage, a custom SuperFlume, is the first attraction to be supplied to Tayto Park by Interlink. However, the French firm’s UK-based commercial director John Davies was already known to Ray and Charles Coyle (as indeed he is to much of the industry). Parts for the ride were also manufactured under subcontract in Italy.
“We get on well with John and [we] knew he would do a good job for us,” explains Charles Coyle. “Interlink are expanding quite aggressively at the moment and I think were keen to impress with this project. Because of this and what we’d heard from other parks, we were happy to give them a shot. I am really glad we did.”
“It’s great to have a new reference project so close to home,” says Davies. “The team at Tayto Park were a pleasure to work with. I really admire what they have achieved there in just a few years. The ride system was delivered on time as promised, but I’m afraid there’s one promise I did not keep: not to get Ray and Charles soaking wet!”
A wet finale for Viking Voyage
A ride of Viking Voyage lasts around eight minutes. Even before they approach the first lift hill, passengers are under threat from water jets. These can be triggered by waiting riders in the queue line. The lift then takes them up into the mountain, beneath that imposing Viking helmet. Once they reach the top, the boats then enter the speed turn. They make a sharp right turn into the first splash down. As this happens beyond the mountain, out of sight to other park guests, it catches most by surprise. So does the reverse drop after the boats are turned through 90° at the top of the second lift. This is set inside a themed monastery. Riders then sail on past a Viking settlement before a second turntable rotates them forward again.
After cresting the third and final lift section, which travels over the top of the mountain, passengers plunge 12m straight down and brace themselves for a rather wet finale, wherever they are sat in the 6-seater boats (13 in total).
In the gift shop at the end of the ride, guests can buy horned Viking hats, apparel and branded Tayto Park merchandise. Yet there’s nothing with the wording simply “Viking Voyage”. That’s because the ride’s full name is Viking Voyage At The Park. The latter three words are appended in small letters to the logo.
Charles Coyle explains why. “It turns out Viking Voyage is trademarked by a company in Bermuda. It used to do river cruises and now has a clothing business. This was a little inconvenient. They were gracious enough though to let us use the name. We just had to change the name to ‘Viking Voyage at the Park’. We can live with that. Most of our guests are just going to call it ‘Viking Voyage’ anyway.”
The plan now is that any new attractions that are introduced in this part of the park will feature either Viking or ( in keeping with Cú Chulain close by) Irish mythology theming. Some of the Zamperla rides added last season might get a makeover eventually too.
Signature styling on Viking Voyage
Whilst Viking Voyage is the first ride at Tayto Park to feature any theming to speak of, the park does have a signature style when it come to its buildings. The wooden lodges and huts are used for everything from the park’s entrance building and restaurant to token kiosks and even a 5D cinema. A similar look is promised at the upcoming hotel. Depending on park performance over the coming years, it could be built initially with anything from 100 to 250 guests rooms. Two sky bars, a spa, meeting rooms and restaurants are also promised.
“We may do the hotel in stages,” reveals Coyle. “The design we have allows you to extend it, little by little. The wooden style is attractive, but also great for energy conservation. As we also have the wooden coaster, it made sense to do the hotel in wood too. Eventually we want to become a destination park, and that’s where the hotel comes into that. Hopefully by time it opens, we will have another marquee ride too.”
Until planning permission is secured, no timeline has been set for the hotel, but the Coyle family is determined it will be built. This, in addition to the new ride (likely to be a rollercoaster, but others are planned too), should keep Tayto Park on top. It’s not yet a top five national tourist attraction. However, if it surpasses the one million attendance barrier in the coming years as is hoped, it will be up there with the likes of Dublin Zoo, Guinness Storehouse and the Cliffs of Moher.
When it comes to other theme or amusement parks, however, it’s head and shoulders above the rest. As well as a few family entertainment centres and the popular “mobile theme park” Funderland, most other Irish parks are seaside attractions with fairground style attractions.
Surely Tayto Park’s success must’ve encouraged others to consider building a theme park? “If someone else were to do that, I think it’s going to be one of the big boys, the equity-backed operators like Parques Reunidos or a Merlin,” says Charles Coyle. “They could throw endless amounts of money at it, do a lot of marketing, I have no doubt. But we are fortunate enough, with what we already have here, that someone else would have to throw so much money at it they might not get back they kind of return on investment that they or their shareholders expect.”
Should anyone else take on Tayto Park and fail, it’s tempting to suggest they might have to survive on a diet of crisps. For the Coyle family, that would surely be the ultimate schadenfreude.