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China’s Tech Giants Get Physical with Retail


As the growth in the e-commerce market slows down, China’s tech leaders are moving into more traditional forms of retail.

In the world’s largest e-commerce market, China’s leading technology companies are now paying renewed attention to the physical, growing their own portfolio of shops and in doing so creating a new hybrid marketplace. As Alibaba co-founder Jack Ma recently explained to shareholders,   “Pure e-commerce players will soon face tremendous challenges. In the coming years, we anticipate the birth of a reimagined retail industry, driven by the integration of online, offline, logistics and data”.

“Online and offline will be a single seamless experience, not just in consumer interaction, but also in the entire business operation, ” added Alibaba Chief Executive Officer Daniel Zhang.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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