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Dubai Parks & Resorts says Costs Higher than Anticipated

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Dubai’s mega-theme park resort, Dubai Parks and Resorts, has said it anticipates higher costs than previously thought in its first full year.

The operating company,  DXB Entertainments revealed with its Q3 results its total assets at Dhs12bn ($3.26bn) and it estimated revenue outlook for its first full year at Dhs2.4bn ($653.4m).

“However we expect to see a slightly higher cost structure than originally anticipated largely due to an increase in staff costs and facilities management costs. The company continues to identify means to mitigate these costs, ” it said.

Although originally planning to open all four parks on the same date, the openings are in fact slightly staggered. The first,  Legoland Dubai – together with the adjacent Riverland entertainment district – opened on October 31st and Bollywood Parks and the movie-themed Motiongate will follow on November 17th and December 16th respectively.

DXB Entertainments’ CEO Raed Kajoor Al Nuaimi,  said analysts forecast international sales efforts to generate 70% of visitors to the theme parks powered by by marketing activities in China, Nigeria, Russia, Saudi Arabia, the UK, Germany and India.

Dubai theme park operator DXB Entertainments says costs higher than anticipated

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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