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The Wanda Group selects Premier Rides to Provide a “World’s First” Attraction to the China Market


The Wanda Group has awarded Premier Rides a major contract to design and build one of the most cutting-edge attractions ever to be introduced to the theme park industry.

The first-of-its-kind attraction will set a new standard for technical innovation and will reinforcePrremier Rides logo Wanda’s stated goal to be the leader in China’s themed entertainment industry. The project will represent the most significant investment to date by Wanda on a single attraction and will introduce stunning new technologies that are sure to impress Wanda’s millions of fans.

Jim Seay, President of Premier Rides commented on the award stating “Premier Rides is incredibly respectful of Wanda’s commitment to build the best, world-class attractions and world-class theme parks throughout China and beyond. Their dedication to providing high-end thrilling immersive experiences is very impressive and we are honored to be a part of their vision for success. The Wanda team is very focused and works hard to ensure the best possible product. Premier has great synergy with Wanda.”Wanda Group Logo

Premier Rides is known for focusing on large, technically complex projects that incorporate the newest technologies and has provided the ride equipment for award-winning attractions like The Revenge of the Mummy™ at Universal Studios and Full Throttle at Six Flags Magic Mountain. The project with Wanda takes ride technology to the next level and will raise the bar on expectations throughout the industry. Cloaked in a high level of secrecy, details of the project are being kept very quiet.

Seay added “We are honored to be part of Wanda’s team which is absolutely focused on providing the newest and most exciting rides to the entertainment industry. The contract with Wanda is one of the largest ever for Premier Rides and we are very grateful for the trust placed in us. The themed entertainment business is very strong right now and Premier is in a growth phase to meet the industry needs. We are highly focused on the Asian market as its expansion continues to lead the industry and it has become the focus for the best the industry can imagine.”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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