DHX Brands and Paragon Creative have developed design solutions for Teletubbies, In the Night Garden and Twirlywoos themed indoor attractions.
Each design concept features key characters and elements from each IP. The immersive experiences will include allow young guests to visit the Teletubbies’ Home Dome and the Night Garden, and play with elements from the Twirlywoos’ Big Red Boat.
Commenting on the new branded attractions, Danielle Tanton, Live Events and Attractions Manager at DHX Brands, said, “This is a very exciting time for DHX Brands as we see these iconic characters come to life through branded attractions. Paragon Creative have worked very closely with both our design and commercial teams to produce concepts that not only deliver truly magical experiences mirroring the worlds of each of our properties, but also meet operator expectations to make these projects viable. We can’t wait to see these experiences blossom.”
Mark Pyrah, CEO at Paragon, added, “Over the past eight months we have been working closely with DHX Brands to design extraordinary In the Night Garden, Twirlywoos and Teletubbies activity-based attractions. We feel there is a large gap in the market for exciting branded play and these three brands, without doubt, are perfect to fill that gap. We have spent time investing in scalable options to work with different spaces, budgets and demographics so that the designs work commercially for varying types of venues. The design solutions for each of the three brands are very distinctive, each with a unique feel, from sensory spaces to play spaces and educational options. Best of all, the designs are modular, so each property can work on its own for smaller branded play opportunities or together for a larger attraction.”