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Hameau Dubœuf to bring wine-making stories to life with immersive experience from Jora Vision


Europe’s largest wine museum and ‘theme park’ has contracted Jora Vision to create an immersive experience called Mon Beaujolais.

Hameau Dubœuf in France already offers visitors a behind-the-scenes look at winemaking and tells the story of the surrounding Beaujolais region. Situated in Romanèche-Thorins, Hameau Dubœuf was founded in 1993 by Georges Dubœuf, one of the country’s best known wine merchants. Now the venue has partnered with the Dutch experience design-build firm to create a new exhibit in one of its pavilions.

Hameau-Duboeuf_JoraVision_Mon-BeaujolaisIn Mon Beaujolais, the story of winemaking will be told through the perspective of a winegrower named Toine. In the first room, visitors will walk pass pages of his diary and discover important innovations. Then, guests step into Toine’s house, where he will take them through 2,000 years of history from the Beaujolais region.

These stories will come to life using video mapping and back projection techniques. Jora Vision is working with Mansveld for the audiovisual and show control installation.

Customised experiences with a cultural story

“The last couple of years, we have been focussing on design-build projects which tell an interesting cultural story,” says Jora Vision CEO, Jan Maarten de Raad. “Such as the new Young Rembrandt experience in the [Dutch] city of Leiden, the Bazyliszek dark ride in Legendia [Poland] or the Los Piratas de Bacalar attraction in Mexico.”

“We are excited to see more clients showing interest in our services of creating customised immersive experiences for theme parks, museums, zoos, family entertainment centres and tourist attractions,” adds de Raad. “We are confident Mon Beaujolais will be another spectacular example.”

The new experience will open at Hameau Dubœuf in spring 2019.

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Owen Ralph

Owen Ralph

As a Lead Features Writer for blooloop, Owen brings with him two decades of experience covering the amusement and attractions industry for trade publications, including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as Editor. He is currently a member of the IAAPA EMEA Education Subcommittee.

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