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Jim Fielding the New President of Fox Consumer Products

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Jim Fielding the New President of Fox Consumer Products

Former Disney and DreamWorks Animation executive Jim Fielding is the new President of Consumer Products and Innovation for Fox Television Group and Twentieth Century Fox Film.

In his new role, Fielding will oversee licensing, product and new business development in the consumer retail space. This will be across both the businesses and FX Networks. Fielding’s most recent role was Global Head of Consumer Products and Retail at DreamWorks Animation. He will be based in Los Angeles, California.

With 25 years of experience in the consumer retail sector, Fielding was the President of Disney Stores Worldwide. During his tenure he led a $1.2 billion global business with operated 360 shops in 12 countries. He also led the expanding e-commerce business at DisneyStore.com.

Fox recently announced the creation of a new division,  FoxNext, headed up by Salil Mehta. This new divsion will oversee the company’s location-based entertainment (LBE) projects. These include the development of the 20th Century Fox World theme parks in Dubai and Malaysia.

FoxNext will also  work on the production of studio franchise VR experiences such as Alien and Planet of the Apes. It will also work on developing its VR strategy. Fox recently announced a partnership with MGM specifically to develop VR experiences.

Jim Fielding, Expertise “an Invaluable Asset”

Gary Newman and Dana Walden are Chairmen and CEOs of Fox Television Group. They said, “The Fox Television Group is home to some of the most powerful and enduring television franchises the world over. Jim offers exactly the right skill set to maximize their potential in the licensing and consumer products space. He has been an innovative steward of so many important live-action and animated properties over his career. He has relationships with retailers and licensees quite literally around the globe. We’re excited to have him on board.”

Stacey Snider is Chairman and CEO of Twentieth Century Fox Film. She said the expertise and experience of Jim Fielding would be,  “invaluable assets as we continue to look for new ways for our brands – both new and existing – to reach consumers on a global scale. Jim’s a one-of-a-kind executive. He’s worked with many of the world’s largest and most successful franchises, and we are incredibly fortunate to have him leading this group as we strive to take advantage of this immense opportunity.”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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